'Le Drugstore Parisien' Offers Dry Cleaning, Cosmetics & More
Laura McQuarrie — August 2, 2018 — Business
References: cosmeticsbusiness
In partnership with French mass retailer Casino Group, L'Oréal opened two new pharmacy store concepts by the name of 'Le Drugstore Parisien.' These new brick-and-mortar outlets in Paris aim to challenge the sales of online goods by catering to the needs of the busy consumer, such as offering extended hours—which few French pharmacies do. Additionally, the convenience-focused store concept offers not just cosmetics and over-the-counter medicines, but also snacks and various services, such as hairdressing and dry cleaning.
As a multi-brand pharmacy store concept, Le Drugstore Parisien prominently features multiple L'Oréal brands, including Maybelline, Garnier, NYX, Essie and L'Oréal Paris.
In all, the pharmacy concept aims to offer a joyful, laid-back experience that will be a seamless fit for modern life in the French city.
As a multi-brand pharmacy store concept, Le Drugstore Parisien prominently features multiple L'Oréal brands, including Maybelline, Garnier, NYX, Essie and L'Oréal Paris.
In all, the pharmacy concept aims to offer a joyful, laid-back experience that will be a seamless fit for modern life in the French city.
Trend Themes
1. Extended Hours Service - The trend of offering extended opening hours in brick-and-mortar stores disrupts the sales of online goods and caters to busy consumers.
2. Convenience-focused Store Concept - The trend of creating convenience-focused store concepts that offer a range of products and services disrupts traditional retail models and meets the needs of time-strapped consumers.
3. Multi-brand Pharmacy Stores - The trend of multi-brand pharmacy stores creates opportunities for retailers to showcase a variety of brands and products in a single location, offering customers a diverse and curated shopping experience.
Industry Implications
1. Retail - The retail industry can take advantage of the extended hours service trend by adapting their operating hours to cater to consumers who prefer shopping in-store.
2. Cosmetics - The cosmetics industry can capitalize on the convenience-focused store concept trend by offering a wide range of beauty products and services in one location, making it easier for customers to meet their beauty needs.
3. Pharmacy - The pharmacy industry can embrace the multi-brand pharmacy stores trend by partnering with various brands to create unique shopping experiences that cater to both beauty and health needs.
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