Le Club Perrier 'Can You Handle the Heat?' Campaign Gets Hotter with Views
Jamie Danielle Munro — June 11, 2011 — Marketing
When it comes to smoking-hot interactive ads, the Le Club Perrier 'Can You Handle the Heat?' campaign takes the cake. The more people watching the YouTube channel, the crazier the party becomes.
This interactive ad by Ogilvy Paris aims to put the power in the hands of the consumers. Currently, the channel is at 1 million views, level three, with three more levels to go. If any Perrier lovers want to see just how hot this club can become, be sure to go to the channel and contribute. Who knows how far "hot" can go in this current day and age. The Le Club Perrier 'Can You Handle the Heat?' campaign pushes the boundaries of interactive ads and rewards consumers by turning up the excitement with every view.
This interactive ad by Ogilvy Paris aims to put the power in the hands of the consumers. Currently, the channel is at 1 million views, level three, with three more levels to go. If any Perrier lovers want to see just how hot this club can become, be sure to go to the channel and contribute. Who knows how far "hot" can go in this current day and age. The Le Club Perrier 'Can You Handle the Heat?' campaign pushes the boundaries of interactive ads and rewards consumers by turning up the excitement with every view.
Trend Themes
1. Interactive Advertising - The Le Club Perrier 'Can You Handle the Heat?' campaign showcases the power of interactive ads to engage consumers and create excitement.
2. Consumer Empowerment - The campaign puts the power of control in the hands of consumers, allowing them to contribute and shape the party's excitement levels.
3. Reward-based Marketing - By rewarding consumers with increased excitement levels for every view, the campaign highlights the potential of reward-based marketing strategies.
Industry Implications
1. Beverage - Beverage companies can explore interactive advertising campaigns to engage consumers and create memorable experiences.
2. Advertising - The advertising industry can leverage the concept of consumer empowerment and reward-based marketing to create innovative and engaging campaigns.
3. Digital Marketing - Digital marketers can learn from the Le Club Perrier campaign's use of interactive ads to captivate and incentivize their target audience.
2.9
Score
Popularity
Activity
Freshness
