These Lays Coffee Chips are Part of the Latest Lays Chip Flavors Contest
References: fritolay & firstwefeast
In light of the latest Lays chip flavors contest, the potato chip brand released this interesting new cappuccino-flavor for foodies to test out.
The Lays 'Do Us a Flavor' campaign asked potato chip fans to send in ideas for new chip flavors. The contest was a hit last year so the potato chip brand brought the campaign back for a second round. This year the 'Do Us a Flavor' contest has four bizarre chip flavors for fans to test out so that the brand can add the most popular flavor to its chip roster. The top entries include wasabi ginger, bacon mac & cheese, mango salsa and the recently added cappuccino flavor. This strangely sweet chip will combine hints of aromatic coffee and frothy milk.
The Lays 'Do Us a Flavor' campaign asked potato chip fans to send in ideas for new chip flavors. The contest was a hit last year so the potato chip brand brought the campaign back for a second round. This year the 'Do Us a Flavor' contest has four bizarre chip flavors for fans to test out so that the brand can add the most popular flavor to its chip roster. The top entries include wasabi ginger, bacon mac & cheese, mango salsa and the recently added cappuccino flavor. This strangely sweet chip will combine hints of aromatic coffee and frothy milk.
Trend Themes
1. Bizarre Chip Flavors - Creating unusual and unexpected flavors for chips, like cappuccino, can attract adventurous consumers and generate buzz.
2. Crowdsourced Product Development - Engaging consumers in the product development process through contests and voting can increase brand loyalty and create a sense of ownership.
3. Flavor Innovation - The introduction of unique flavors, such as cappuccino, can open up new possibilities in the snack food industry and create opportunities for differentiation.
Industry Implications
1. Snack Food Industry - The introduction of bizarre chip flavors can shake up the snack food industry and spark the interest of consumers looking for unique and adventurous snacks.
2. Food and Beverage Industry - Innovative flavors like cappuccino in potato chips can inspire other food and beverage companies to explore unconventional taste combinations.
3. Advertising and Marketing Industry - Contests like 'Do Us a Flavor' can drive engagement and provide valuable consumer insights, making them attractive opportunities for advertising and marketing agencies.
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