Nature Valley's Layered Bars Have Granola, Nuts, Chocolate & Nut Butter
Laura McQuarrie — December 1, 2017 — Lifestyle
References: naturevalley & csnews
Nature Valley recently introduced its new 190-calorie Layered Bars in two varieties, Almond Butter and Peanut Butter, each of which spotlights simple, natural ingredients. True to their name, the Nature Valley Layered Bars feature three distinct layers of either almond or peanut nut butter, granola, as well as assorted nuts and chocolate.
While there are plenty of granola bars on the market that are made with different combinations of oats, nuts, chocolate and nut butter, the presentation of these Layered Bars makes the ingredients extra appealing to consumers, particularly those who are prone to eat with their eyes first. The flavor- and texture-rich granola bars from Nature Valley will also satisfy consumers who are looking for interesting, complex flavors from their on-the-go snacks, as well as long-lasting sources of energy.
While there are plenty of granola bars on the market that are made with different combinations of oats, nuts, chocolate and nut butter, the presentation of these Layered Bars makes the ingredients extra appealing to consumers, particularly those who are prone to eat with their eyes first. The flavor- and texture-rich granola bars from Nature Valley will also satisfy consumers who are looking for interesting, complex flavors from their on-the-go snacks, as well as long-lasting sources of energy.
Trend Themes
1. Layered Snack Bars - The popularity of Nature Valley's Layered Bars indicates a need for more snack bars with innovative layered textures and flavors.
2. Nut Butter as a Featured Ingredient - The prominent use of nut butter in Nature Valley's Layered Bars creates an opportunity for nut butter to be highlighted in other snack categories.
3. Visual Appeal in Snack Packaging - Nature Valley's Layered Bars demonstrate the importance of visual appeal in snack packaging and the need for more visually exciting snack options.
Industry Implications
1. Snack Foods - The development of more layered snack bars could disrupt the traditional snack foods industry and create new opportunities for snack brands.
2. Nut Butter - The success of Nature Valley's Layered Bars could inspire innovation in the nut butter industry, with a demand for more unique, flavored nut butter offerings.
3. Food Packaging - The need for visually appealing snack packaging presents an opportunity for companies to innovate in the food packaging industry and appeal to consumers' desire for attractive packaging.
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