Sephora's Website Adds DedCool's Air Freshener and Detergent
DedCool has launched on Sephora’s website, making its product base accessible to a wider customer base. The fragrance brand will make six of its most popular scents available for purchase on the beauty website, marking Sephora’s first expansion into the laundry detergent and air freshener categories. DedCool has built a cult Gen-Z following as a result of its Instagram-friendly and minimalistic design, in addition to a range of delectable, fresh-smelling scents.
“This will also be the first time Sephora has curated detergent and air fresheners. I’ve had the pleasure of working with many wonderful people at Sephora who have helped bring this to life,” DedCool’s founder Carina Chaz wrote in an Instagram post.
The DedCool fragrance and essentials range is now available on Sephora from $12-$90 USD.
Image Credit: DedCool
“This will also be the first time Sephora has curated detergent and air fresheners. I’ve had the pleasure of working with many wonderful people at Sephora who have helped bring this to life,” DedCool’s founder Carina Chaz wrote in an Instagram post.
The DedCool fragrance and essentials range is now available on Sephora from $12-$90 USD.
Image Credit: DedCool
Trend Themes
1. Fragrance in Home Essentials - Opportunity for companies to innovate and expand their product lines to include fragrance-infused home essentials, such as air fresheners and detergents.
2. Instagram-friendly Products - Opportunity for companies to create visually appealing products that appeal to younger generations and have a strong social media presence.
3. Online Retail Expansion - Opportunity for retailers to expand their online offerings to include unique and niche products, such as DedCool's fragrance-infused laundry detergent and air fresheners.
Industry Implications
1. Beauty and Personal Care - Opportunity for beauty and personal care companies to expand their product lines to include home fragrances and cleaning products.
2. Household Cleaning Products - Opportunity for household cleaning product companies to innovate and create new product lines that incorporate fragrance, targeting consumers who value a pleasant scent in their cleaning products.
3. Ecommerce Retail - Opportunity for ecommerce retailers, such as Sephora, to expand their offerings to include unique and niche products that cater to specific consumer preferences and interests.
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