The 'Cora Ball' Captures Microfibers from Ending Up in the Ocean
Laura McQuarrie — April 9, 2017 — Eco
References: kickstarter & digitaltrends
Laundry balls are commonly used to replace laundry detergent and save sensitive skin from being irritated by fragrances and other product additives. Cora Ball is a washing ball that's being introduced to the world through a crowdfunding campaign that touts it as a "microfiber-catching laundry ball."
When a washing machine is used to clean one's clothes, microfibers fall away from the garment, mix with the water and will eventually end up in the water systems, ingested my marine life. Eventually, those who eat fish will ultimately also be consuming these tiny microfibers.
The Cora Ball, inspired by coral from the ocean, effectively traps microfibers from a load of laundry so that they can be removed from the laundry ball after a cycle in a similar way that one would clear hair from a hairbrush.
When a washing machine is used to clean one's clothes, microfibers fall away from the garment, mix with the water and will eventually end up in the water systems, ingested my marine life. Eventually, those who eat fish will ultimately also be consuming these tiny microfibers.
The Cora Ball, inspired by coral from the ocean, effectively traps microfibers from a load of laundry so that they can be removed from the laundry ball after a cycle in a similar way that one would clear hair from a hairbrush.
Trend Themes
1. Microfiber-catching Laundry Balls - The Cora Ball is a disruptive innovation opportunity as a washing ball that effectively traps microfibers from laundry, preventing them from ending up in the ocean.
2. Eco-friendly Laundry Solutions - The rise of laundry balls presents a disruptive innovation opportunity for eco-friendly laundry solutions that replace traditional detergents and eliminate microfiber pollution.
3. Sustainable Fashion Practices - The issue of microfiber pollution highlights the need for disruptive innovation in sustainable fashion practices, encouraging brands to design clothing with fabrics that shed fewer microfibers.
Industry Implications
1. Laundry Product Industry - The Cora Ball creates a disruptive innovation opportunity within the laundry product industry by providing a solution to the problem of microfiber pollution.
2. Sustainable Fashion Industry - The issue of microfiber pollution calls for disruptive innovation within the sustainable fashion industry to develop eco-friendly fabrics that minimize microfiber shedding.
3. Marine Conservation Industry - The Cora Ball presents a disruptive innovation opportunity within the marine conservation industry as a solution to reduce the impact of microfiber pollution on marine life.
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