Perrier's New Bottles are Designed by Street Artist L'Atlas
Christopher Magsambol — September 29, 2015 — Pop Culture
References: perrier.tumblr & fandbnews
Famous Parisian street artist L'Atlas has been asked by Perrier to create limited edition bottle designs. This marks the brand's second installment for its 'Inspired by the Streets' Collection. Limited edition Perrier bottles and its signature slim cans are now designed by L'Atlas who has put his geometric stamp on the soda packaging.
L'Atlas' work is well-known throughout France. Beginning in the 90s as a street artist, he later began experimenting with handwriting and calligraphy which he soon after incorporated in his art. L'Atlas developed his own style and has created a personal aesthetic that fuses his earlier style with geometric and labyrinth shapes.
For this most recent collection, L'Atlas applied his geometric street art technique on Perrier cans and bottles, which he used as his canvas.
L'Atlas' work is well-known throughout France. Beginning in the 90s as a street artist, he later began experimenting with handwriting and calligraphy which he soon after incorporated in his art. L'Atlas developed his own style and has created a personal aesthetic that fuses his earlier style with geometric and labyrinth shapes.
For this most recent collection, L'Atlas applied his geometric street art technique on Perrier cans and bottles, which he used as his canvas.
Trend Themes
1. Artist-designed Product Packaging - Companies can collaborate with artists to create unique, limited edition designs for their product packaging.
2. Street Art-inspired Designs - Artists who specialize in street art can bring fresh designs to industries looking to incorporate more urban and edgy aesthetics.
3. Limited Edition Product Collections - Creating limited edition product collections with unique designs can attract collectors and create a sense of exclusivity for brands.
Industry Implications
1. Beverage Industry - Beverage companies can collaborate with artists to create unique and eye-catching packaging designs.
2. Art and Design Industry - Artists and designers can explore the opportunity of collaborating with brands to bring their creativity to a wider audience.
3. Collectibles Industry - Limited edition products with unique designs can appeal to collectors looking for exclusive and rare items to add to their collections.
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