Casa Verde is Disrupting the Latin Market with Meatless Options
Laura McQuarrie — January 7, 2022 — Lifestyle
References: eatcasaverde & prnewswire
Casa Verde is a new brand that's devoted to sharing healthy, affordable and ready-to-eat plant-based Latin entrees. This new brand from Ilinel Food Company is disrupting the Latin market by baking traditional meals completely plant-powered.
At launch, the brand is introducing four sustainable entrees that can be made in 60 seconds, and prepared using either a stovetop or microwave. These meatless options include Garbanzos Al Pastor, Lentil Mole, Coconut Chowder, and Red Bean Pozole, all of which feature ingredients that are organic, sustainably sourced, kosher and non-GMO.
The nourishing ready-to-eat meals can be purchased online via the brand's D2C site, which aligns with the brand's mission to make nutritious and affordable food available to consumers across the nation.
At launch, the brand is introducing four sustainable entrees that can be made in 60 seconds, and prepared using either a stovetop or microwave. These meatless options include Garbanzos Al Pastor, Lentil Mole, Coconut Chowder, and Red Bean Pozole, all of which feature ingredients that are organic, sustainably sourced, kosher and non-GMO.
The nourishing ready-to-eat meals can be purchased online via the brand's D2C site, which aligns with the brand's mission to make nutritious and affordable food available to consumers across the nation.
Trend Themes
1. Plant-based Latin Entrees - The rise of plant-based Latin entrees that are sustainable and quick to make presents an opportunity for food companies to innovate with meatless options.
2. Disrupting Traditional Meals - Casa Verde's plant-based Latin entrees that bake traditional meals into meatless options offer a disruptive innovation opportunity for businesses in the Latin market.
3. Direct-to-consumer Model - Casa Verde's online D2C model that provides nutritious and affordable food across the nation signifies an opportunity for businesses to utilize a similar model to broaden their consumer base.
Industry Implications
1. Food and Beverage - The food and beverage industry, specifically Latin cuisine, has the opportunity to innovate on a sustainable and plant-based diet with offerings like Casa Verde's entrees.
2. Health and Wellness - The health and wellness industry can leverage the demand for nutritious and affordable foods by either partnering with brands like Casa Verde or producing their own plant-based entrees.
3. E-commerce - The growing demand for D2C food products like Casa Verde's plant-based Latin entrees reflects a disruptive innovation opportunity for e-commerce businesses in the food industry.
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