The Vault City Last Christmas Sour Beer Pays Home to Wham!
Michael Hemsworth — November 20, 2024 — Lifestyle
References: vaultcity & scottishgrocer
The Vault City Last Christmas Sour Beer has been created by the brewery as a special edition libation perfect for fans of the iconic 80s pop group Wham! and a classic candy to enjoy this holiday season. The beer was crafted by the brewery with 500 Wham chew bars that it boiled down before being infused in the recipe to give it a zesty citrus flavor with a bright pink color to boot. The beer comes in with a 4.1% ABV and is priced at £4.50 with shoppers able to pick it up from the brand directly online.
Co-Founder Steven Smith-Hay spoke on the Vault City Last Christmas Sour Beer saying, "This infusion method intensifies the sweetness and flavours. Each sip feels incredibly nostalgic. The notes of sharp raspberry and a fizzy tang taste just like the sour chew bar that I loved growing up. Our love of sour beer is almost a match for our love of 80s music, especially a Christmas classic so this felt like the perfect pairing.”
Co-Founder Steven Smith-Hay spoke on the Vault City Last Christmas Sour Beer saying, "This infusion method intensifies the sweetness and flavours. Each sip feels incredibly nostalgic. The notes of sharp raspberry and a fizzy tang taste just like the sour chew bar that I loved growing up. Our love of sour beer is almost a match for our love of 80s music, especially a Christmas classic so this felt like the perfect pairing.”
Trend Themes
1. Nostalgia-infused Beverages - Craft breweries are creating beverages inspired by nostalgic flavors, resurrecting popular tastes from past decades to appeal to consumers' sentimental cravings.
2. Music-themed Liquor - Alcohol brands are collaborating with music icons and bands to design limited edition drinks that combine flavors with auditory experiences for a multi-sensory engagement.
3. Holiday-specific Alcohol Releases - Breweries are launching seasonal limited edition alcoholic drinks that tie in with festive events, inspiring increased consumer demand through theme-based offerings.
Industry Implications
1. Craft Brewing - The craft brewing sector is continuously innovating by blending traditional brewing techniques with modern flavors and nostalgic themes to attract diverse customer bases.
2. Confectionery Integration - The confectionery industry is merging with the beverage market, incorporating classic candy flavors into drinks to evoke childhood memories and create unique taste experiences.
3. E-commerce Alcohol Sales - The online alcohol retail industry is expanding as brands increasingly offer their unique products directly to consumers through digital platforms, meeting the demand for convenient shopping.
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