Hooch x SALT Twisting My Lemon Man is a Lemon-Infused Pale Ale
Michael Hemsworth — June 21, 2024 — Lifestyle
References: hoochlemonbrew & grocerytrader
The Hooch x SALT Twisting My Lemon Man is a 90s-inspired libation that pays homage to the Cool Britannia era and will provide consumers with a refreshingly crisp option to try out this summer.
The beer features a pale ale profile that's infused with lemon to give it a juicy flavor and helps it to remain decidedly refreshing when enjoyed solo or with friends. The beer is making its debut at Tesco and Morrisons locations in the UK now, and boasts a 4% ABV. The beer will get its very own launch party with Bez showcasing the event as the special guest and DJ, which will take place in Leeds on July 18, 2024 to further celebrate the 90s.
Brand Manager at Hooch Jacob Barrett commented on the Hooch x SALT Twisting My Lemon Man saying, "Never before has an alcopop cross-collaborated to create a flavoured beer. ‘Twisting My Lemon Man’ takes the stand-out elements from each product; the juicy and refreshing flavour of Hooch, blended with the bold brewing style of SALT."
The beer features a pale ale profile that's infused with lemon to give it a juicy flavor and helps it to remain decidedly refreshing when enjoyed solo or with friends. The beer is making its debut at Tesco and Morrisons locations in the UK now, and boasts a 4% ABV. The beer will get its very own launch party with Bez showcasing the event as the special guest and DJ, which will take place in Leeds on July 18, 2024 to further celebrate the 90s.
Brand Manager at Hooch Jacob Barrett commented on the Hooch x SALT Twisting My Lemon Man saying, "Never before has an alcopop cross-collaborated to create a flavoured beer. ‘Twisting My Lemon Man’ takes the stand-out elements from each product; the juicy and refreshing flavour of Hooch, blended with the bold brewing style of SALT."
Trend Themes
1. 90s Nostalgia Revivals - Products that channel the beloved aesthetics and cultural elements of the 1990s are appealing to consumers seeking a nostalgic connection.
2. Hybrid Alcoholic Beverages - Innovative drinks that blend characteristics from distinct types of beverages provide a unique experience and capture the interest of adventurous drinkers.
3. Lemon-infused Craft Beers - Craft beers infused with citrus flavors bring a refreshing twist that can attract both seasoned beer enthusiasts and casual drinkers.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage sector can capitalize on nostalgia-driven products that blend popular past trends with modern brewing techniques.
2. Retail - Supermarkets and liquor stores can gain competitive advantage by stocking innovative and exclusive hybrid drinks that attract a broad range of consumers.
3. Event Planning - Organizing themed parties and launch events around nostalgic products can enhance consumer engagement and brand loyalty.
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