Jamie Bochert Shoots Lanvin S/S 2010 Ad Campaign With Disorganized Style
Joanne Lam — January 19, 2010 — Luxury
References: lanvin
The classic fashion shoot with models posing, poised and composed for the camera seems to be becoming less and less mainstream.
In Lanvin's Spring/Summer 2010 ad campaign, the collection is seen being worn to its limits, flaunted in one direction and then another. Photographer Jamie Bochert goes to prove that even in the most extreme cases, these pieces are evidently capable of looking gorgeous.
Check out the crazy spread above.
Implications - The fashion industry often utilizes poised models for fashion pictorials to promote their wares. To differentiate this particular shoot from its competitors, Bochert opted for dynamic poses which break industry conventions. One useful tactic for innovation is to study industry standards and then brainstorm ideas that directly contradict those standards.
In Lanvin's Spring/Summer 2010 ad campaign, the collection is seen being worn to its limits, flaunted in one direction and then another. Photographer Jamie Bochert goes to prove that even in the most extreme cases, these pieces are evidently capable of looking gorgeous.
Check out the crazy spread above.
Implications - The fashion industry often utilizes poised models for fashion pictorials to promote their wares. To differentiate this particular shoot from its competitors, Bochert opted for dynamic poses which break industry conventions. One useful tactic for innovation is to study industry standards and then brainstorm ideas that directly contradict those standards.
Trend Themes
1. Dynamic-posed Fashion - Breaking industry conventions, dynamic poses are being used in fashion shoots to differentiate and create a unique visual appeal.
2. Disorganized Style - Fashion shoots are moving away from the traditional posed model look, opting for disorganized and chaotic styling for a more avant-garde aesthetic.
3. Extreme Flaunting - Fashion campaigns are showcasing garments being worn to their limits, pushing the boundaries of traditional styling to attract attention and create impact.
Industry Implications
1. Fashion Photography - The fashion photography industry is adapting to the shift towards dynamic poses and disorganized styling, creating opportunities for photographers to experiment with new techniques and creative concepts.
2. Fashion Advertising - Fashion brands can capitalize on the trend of extreme flaunting in their ad campaigns, creating disruptive visuals that stand out and capture consumer attention.
3. Fashion Marketing - Marketers in the fashion industry can leverage the trend of disorganized style to create unique and edgy campaigns that resonate with younger and more avant-garde consumer segments.
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