The Shocking and Horrific Landmine Ketchup Packages
Marissa Liu — November 25, 2009 — Social Good
References: calm.org.nz & thedieline
Although these landmine ketchup packages are shocking, they are trying to bring attention to the fact that, “in 89 countries walking on a landmine is still routine.” Facts like these are enough to make you want to loose your lunch. Couple them with the image of a child’s legs oozing bright red ketchup when you open the landmine ketchup packages and it might just inspire you to get off your butt and do something.
The horrific nature of living in a landmine infested country is what The Campaign Against Landmines Organization is trying to bring to our attention. The landmine ketchup packages might be appalling but so is the reality of an actual child walking on a landmine.
The horrific nature of living in a landmine infested country is what The Campaign Against Landmines Organization is trying to bring to our attention. The landmine ketchup packages might be appalling but so is the reality of an actual child walking on a landmine.
Trend Themes
1. Landmine Awareness - Disruptive innovation opportunities exist in creating educational campaigns and solutions to raise awareness about the dangers of landmines.
2. Sustainable Packaging - Innovative packaging solutions that reduce waste and environmental impact, such as alternative materials and reusable containers, can be explored.
3. Humanitarian Design - Designing products and solutions that address the specific needs and challenges faced by people living in landmine-infested areas can lead to impactful innovation.
Industry Implications
1. Non-profit Organizations - Non-profit organizations focused on humanitarian causes can leverage technological and creative approaches to tackle landmine issues.
2. Packaging Industry - Companies in the packaging industry can explore sustainable and innovative packaging designs to address both safety and environmental concerns.
3. Product Design - Product designers have the opportunity to create specialized solutions that enhance safety and quality of life for individuals affected by landmines.
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