The Lana Del Rey for H&M Campaign Boasts a Vintage Allure
Alexandra Serrano — August 18, 2012 — Marketing
References: hm & highsnobette
Executed with irresistible vintage glamor, the Lana Del Rey for H&M Campaign showcases the glowing songstress.
With these advertisements, the high-profile Swedish retailer has taken their Fall/Winter 2012 offering to a new level. Starring the self-proclaimed "gangster Nancy Sinatra," the looks in this collection are not only on par with fall fashion but also extremely wearable.
The graceful fashion story tells the tale of Lana Del Rey in pretty peplums, scarlet pumps and sweet candy-colored trousers. These silhouettes are all perfectly done in cosmic prints and soft feminine colors that entice anyone with a sweet tooth for girly frocks. All of this is further complimented by the 60s beauty story that featured teased tresses and Twiggyesque eye makeup.
The chandelier earrings are also to die for, and the campaign stuns with lovely glamor.
With these advertisements, the high-profile Swedish retailer has taken their Fall/Winter 2012 offering to a new level. Starring the self-proclaimed "gangster Nancy Sinatra," the looks in this collection are not only on par with fall fashion but also extremely wearable.
The graceful fashion story tells the tale of Lana Del Rey in pretty peplums, scarlet pumps and sweet candy-colored trousers. These silhouettes are all perfectly done in cosmic prints and soft feminine colors that entice anyone with a sweet tooth for girly frocks. All of this is further complimented by the 60s beauty story that featured teased tresses and Twiggyesque eye makeup.
The chandelier earrings are also to die for, and the campaign stuns with lovely glamor.
Trend Themes
1. Retro-inspired Fashion - Opportunity for fashion brands to incorporate vintage glamor into their collections to attract consumers with a sweet tooth for girly frocks.
2. Celebrity Endorsement Campaigns - Opportunity for brands to leverage the popularity of high-profile celebrities to promote their products and elevate their brand image.
3. 60s Beauty Trends - Opportunity for beauty brands to capitalize on the resurgence of 60s-inspired beauty trends for makeup and hair products.
Industry Implications
1. Fashion - Fashion brands can incorporate retro-inspired designs and vintage glamor into their collections to attract consumers with a sweet tooth for girly frocks.
2. Retail - Retailers can leverage celebrity endorsement campaigns to promote their products and elevate their brand image.
3. Beauty - Beauty brands can capitalize on the resurgence of 60s-inspired beauty trends for makeup and hair products.
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