The New Laila Naturals Products are Focused on Plant Ingredients
Michael Hemsworth — October 4, 2019 — Marketing
References: lailafoods & conveniencestore
A range of 19 products have been unveiled under the new Laila Naturals brand as a lineup of options for consumers who are looking to integrate whole foods more into their diet. The range includes kidney beans, chickpeas, polenta, rice flour and semolina amongst others that are all focused on providing plant-based edibles options for consumers seeking to increase their intake of the food varieties. The products will be available starting mid-October in the UK at a price point ranging from 99p to £3.49.
Managing Director at Surya Foods Harry Dulai spoke on the new range saying, "It’s increasingly supported by research that whole food, whole grain carbohydrates, lentils, beans and peas are among the best sources of protein and energy for optimum health. More and more consumers are focusing on adopting healthy eating habits and are mindful of how their preferred sources of protein impact the planet and their personal health with many now opting for plant-based protein. Laila Naturals is a range dedicated to bringing the best plant produce from around the world, rich in natural proteins, fibre, iron and vitamins, to UK consumer so they can enjoy nature’s power houses of protein and energy.”
Managing Director at Surya Foods Harry Dulai spoke on the new range saying, "It’s increasingly supported by research that whole food, whole grain carbohydrates, lentils, beans and peas are among the best sources of protein and energy for optimum health. More and more consumers are focusing on adopting healthy eating habits and are mindful of how their preferred sources of protein impact the planet and their personal health with many now opting for plant-based protein. Laila Naturals is a range dedicated to bringing the best plant produce from around the world, rich in natural proteins, fibre, iron and vitamins, to UK consumer so they can enjoy nature’s power houses of protein and energy.”
Trend Themes
1. Whole-food Integration - Consumer demand for healthier and more natural ingredients creates opportunities for companies to integrate whole foods into their products and offerings.
2. Plant-based Alternatives - Rising interest in plant-based diets opens up opportunities for companies to offer plant-based edibles and alternative protein sources.
3. Ingredient Transparency - Consumer demand for transparency in ingredient sourcing and production methods prompts companies to provide thorough information in order to compete.
Industry Implications
1. Food Manufacturing - As consumers become more health-conscious, food manufacturers have an opportunity to innovate with healthier, whole-food-based products.
2. Health and Wellness - As more people prioritize their health and wellness, companies in this industry can offer products and services that cater to the trend, including whole foods.
3. Sustainable Agriculture - Interest in plant-based diets and whole foods has an impact on the agricultural industry, creating demand for sustainable and organic farming methods for plant-based protein sources.
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