The Lady M x My Melody Lunar New Year Gift Set is Charming
Michael Hemsworth — December 26, 2022 — Marketing
References: ladym & snackandbakery
The Lady M My Melody Lunar New Year Gift Set has been created by the New York-based confectionery brand and SANRIO as a charming present perfect for providing to friends or family this year. The gift set features the namesake SANRIO character across the entire design, which includes six drawers each packed with Lady M Bon Bons or additional treats. The treat flavors within include the Golden Tangerine Pearls, Prosperous Plum Blossoms, Red Raspberry Jellies, Lucky Lychee Pearls, Sweet Cookie Puffs and the Harmonious Matcha Crunch.
Lady M CEO Ken Romanisyzn spoke on the new Lady M My Melody Lunar New Year Gift Set saying, "When it comes to the Year of the Rabbit, it was a harmonious choice for Lady M and My Melody to create something so beautiful and meaningful. This season we are wishing everyone happiness, prosperity and hope in the year to come."
Image Credit: SANRIO
Lady M CEO Ken Romanisyzn spoke on the new Lady M My Melody Lunar New Year Gift Set saying, "When it comes to the Year of the Rabbit, it was a harmonious choice for Lady M and My Melody to create something so beautiful and meaningful. This season we are wishing everyone happiness, prosperity and hope in the year to come."
Image Credit: SANRIO
Trend Themes
1. Cute Character Collaborations - Collaborations between brands and beloved fictional characters can lead to charming and unique products that appeal to fans and consumers.
2. Luxury Gift Sets - Creating exclusive gift sets with premium or high-end products can attract consumers looking for special, memorable gifts.
3. Celebrating Cultural Events - Offering limited edition products that celebrate important cultural events can create a sense of community and connection among consumers.
Industry Implications
1. Food and Beverage - Collaborations between dessert brands and fictional characters can create unique and memorable treats that stand out in the food and beverage industry.
2. Retail - Offering luxury gift sets with exclusive products can be a way for retail brands to differentiate themselves and appeal to consumers seeking premium products.
3. Entertainment and Media - Creating limited edition merchandise for cultural events can be a lucrative opportunity for entertainment and media brands, and can deepen fan engagement and loyalty.
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