These Wine Label Designs are Ornately Natural and Stylish
Michael Hemsworth — October 27, 2016 — Lifestyle
References: behance.net & packageinspiration
These wine label designs are emblazoned with the imagery of different animals to correlate the robust nature of the libation within the bottle to consumer. Wine is a drink traditionally consumed by older generations, but as demographics like Millennials experience a change in their taste preferences they're reaching for more mature options. As such, the need for packaging that speaks to these demographics in a more stylish way helps to create a connection that's based on lifestyle and design preferences.
The wine label designs observed here are the work of Tommy Tan and include a green dragon Malbec, the howl Merlot with the imagery of a wolf and the stag Pinot Noir with the head of a buck. Each one features a geometric aesthetic that makes them identifiable, chromatic and more suited towards the younger wine drinker.
The wine label designs observed here are the work of Tommy Tan and include a green dragon Malbec, the howl Merlot with the imagery of a wolf and the stag Pinot Noir with the head of a buck. Each one features a geometric aesthetic that makes them identifiable, chromatic and more suited towards the younger wine drinker.
Trend Themes
1. Geometric Wine Label Designs - Innovation opportunity for wine brands to redesign their packaging using a modern, geometric aesthetic that appeals to younger generations.
2. Animal Imagery on Wine Labels - Innovation opportunity for wine brands to incorporate images of animals on their packaging to evoke the robust nature of the wine within.
3. Connecting Through Lifestyle and Design - Innovation opportunity for wine brands to create a connection with younger demographics by speaking to their lifestyle and design preferences through their packaging.
Industry Implications
1. Alcohol & Beverage - Opportunity for alcohol and beverage industry to create innovative packaging that appeals to younger consumers.
2. Graphic Design - Opportunity for the graphic design industry to partner with wine brands to create modern, visually appealing wine label designs.
3. Marketing & Advertising - Opportunity for marketing and advertising industry to help wine brands connect with younger demographics through their packaging and branding.
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