Browns Fashion Taps Brinkworth for a Temporary Retail Space
References: brownsfashion & dezeen
Brick-and-mortar establishments are key in establishing a worthwhile and tangible connection with customers and this LA pop-up for Browns Fashion does just that. The retail space is designed with an industrial flair by London studio Brinkworth and the location marks the first time the contemporary stylish label extend itself physically outside of the United Kingdom.
The LA pop-up is located on Sunset Boulevard. The interior boasts a series of industrial trolleys which add an agreeable juxtaposition with Browns Fashion’s stunningly interesting clothing collection. From extravagant prints to vibrant colors, the way the mode of presentation effects the objects that are presented is truly striking — a good example of how manufacturing can play a role in consumer purchasing decisions.
The LA pop-up is located on Sunset Boulevard. The interior boasts a series of industrial trolleys which add an agreeable juxtaposition with Browns Fashion’s stunningly interesting clothing collection. From extravagant prints to vibrant colors, the way the mode of presentation effects the objects that are presented is truly striking — a good example of how manufacturing can play a role in consumer purchasing decisions.
Trend Themes
1. Pop-up Retail Spaces - The rise of pop-up retail spaces continues to offer opportunities for fashion and retail brands to connect with customers in tangible ways.
2. Industrial Design - Using industrial design in retail spaces can create a unique aesthetic that captures attention and draws in customers.
3. Location Expansion - Expanding physical locations outside of established markets can provide new opportunities for brands to reach a wider customer base and generate buzz.
Industry Implications
1. Fashion and Retail - The pop-up retail trend can impact the fashion and retail industries by providing a platform for these industries to gain exposure and sell products in new markets.
2. Interior Design - Creating unique and visually impactful retail spaces can drive demand for specialized interior design services.
3. Manufacturing - Manufacturers can utilize trends in retail design to optimize production processes and better cater to the needs and desires of their customers.
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