These New La Fiesta Sparkling Wines are Fun and Fruity
Michael Hemsworth — July 15, 2020 — Marketing
References: broadlanddrinks & foodbev
Two new La Fiesta sparkling wines have been unveiled by UK-based Broadland Drinks to offer younger consumers with a libation that will meet their preferences for fun refreshments.
The semi-sparkling wines come in two flavors including Raspberry & Elderflower and Strawberry Fizz, which are both vegan and maintain an ABV of 5%. The drinks come with a low £3 price point and are available for purchase from Morrisons in the UK with a larger rollout expected to take place in the near future.
Marketing Director at Broadland Drinks Liz Cobbold spoke on the new La Fiesta sparkling wines saying, "From research we know younger consumers are looking for products that are sweeter and more fun, as well as looking for lower-alcohol options. With this in mind we believe that the new range will fulfill their needs perfectly. The Strawberry and Raspberry & Elderflower flavors are an exciting addition to the La Fiesta range. The new variants are uplifting and refreshing, offering a fun and modern twist on traditional wines."
The semi-sparkling wines come in two flavors including Raspberry & Elderflower and Strawberry Fizz, which are both vegan and maintain an ABV of 5%. The drinks come with a low £3 price point and are available for purchase from Morrisons in the UK with a larger rollout expected to take place in the near future.
Marketing Director at Broadland Drinks Liz Cobbold spoke on the new La Fiesta sparkling wines saying, "From research we know younger consumers are looking for products that are sweeter and more fun, as well as looking for lower-alcohol options. With this in mind we believe that the new range will fulfill their needs perfectly. The Strawberry and Raspberry & Elderflower flavors are an exciting addition to the La Fiesta range. The new variants are uplifting and refreshing, offering a fun and modern twist on traditional wines."
Trend Themes
1. Fun-fruity Wine Alternatives - Disruptive innovation opportunity for companies to introduce more fun, fruity, and low-alcohol wine alternatives that target younger consumers.
2. Semi-sparkling Wine Boom - Disruptive innovation opportunity for winemakers to offer more semi-sparkling wine options to meet the increasing demand from consumers for light, refreshing drinks.
3. Vegan Wine Market Growth - Disruptive innovation opportunity for winemakers to tap into the growing vegan market by creating more vegan-friendly wine options like the new La Fiesta sparkling wines.
Industry Implications
1. Alcohol Industry - The alcohol industry has an opportunity to adapt to evolving consumer preferences by developing more fun and innovative beverage options like the new La Fiesta wines.
2. Retail Industry - Retailers are poised to profit from the trend of fun and fruity wine alternatives by stocking and promoting low-priced, semi-sparkling wine drinks like the new La Fiesta offerings.
3. Food & Beverage Industry - The food and beverage industry has an opportunity to meet the demand for vegan-friendly products by developing more wine options like the new La Fiesta sparkling wines that are suitable for vegans.
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