Nike and PEACEMINUSONE Joins on the Kwondo 1 Sneaker
Nike works in collaboration with PEACEMINUSONE on a new iteration of the Kwondo 1 sneaker model. It is designed with inspiration from taekwondo, the iconic Just Do It slogan, and G-Dragon's legal name. The collaborative shoes are rooted in a white base foundation applied with premium leather materials and accented with brogue detailing.
Additional accents arrive in the form of the notable PEACEMINUSONE daisy motifs through embroidery - this can be found at the back and the sheaths that cover the lacing system. Additional branding can also be seen at the insoles and the lace aglets that nod to PEACEMINUSONE. There are matching sole units at the bottom section of the shoes and the signature design is finished with a special showbox and matching packaging.
Image Credit: Nike
Additional accents arrive in the form of the notable PEACEMINUSONE daisy motifs through embroidery - this can be found at the back and the sheaths that cover the lacing system. Additional branding can also be seen at the insoles and the lace aglets that nod to PEACEMINUSONE. There are matching sole units at the bottom section of the shoes and the signature design is finished with a special showbox and matching packaging.
Image Credit: Nike
Trend Themes
1. The Rise of Collaborative Sneakers - The collaboration between Nike and PEACEMINUSONE on the Kwondo 1 sneaker suggests potential for other brands to team up and create unique and exclusive shoes.
2. Emphasis on Premium Materials and Detailing - The use of premium leather and brogue detailing in the design of the Kwondo 1 sneaker showcases a trend towards attention to detail and high-quality materials in footwear.
3. Incorporation of Branding Throughout Design - The Kwondo 1 sneaker design incorporates branding elements from both Nike and PEACEMINUSONE, suggesting a trend towards integrating branding throughout the entire product design and packaging.
Industry Implications
1. Footwear - The footwear industry could utilize the trend of collaborative sneaker designs to create new and unique shoe releases that target specific audiences.
2. Fashion - The use of premium materials and attention to detail in the Kwondo 1 sneaker design aligns with the fashion industry's focus on luxury and quality.
3. Marketing and Advertising - The incorporation of branding throughout the entire shoe design and packaging showcases an opportunity for marketing and advertising professionals to consider new ways of integrating branding into product design.
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