Nike and Kasina Update the Air Max 1 with Colorful Details
References: kasina.co.kr & hypebeast
South Korean imprint Kasina works in collaboration with Nike on a new iteration of the signature Air Max 1 sneaker model with inspiration from Kasina. It nods to its heritage and Korean roots with a cross-cultural influence to capsule how sneaker collecting is an integral part of building relationships in the streetwear community.
It is recognized as the "Made to be Together" set and it nods to the Korean custom of gisting Won-Ang Ducks to newlywed couples. It is a symbol of everlasting love, and the word Won-Ang represents the importance of relationships beyond love and highlights that relationship between everyone. In terms of design, the shoes have two ducks that embrace together at the heel and have a printed graphic at the insoles.
Image Credit: Nike
It is recognized as the "Made to be Together" set and it nods to the Korean custom of gisting Won-Ang Ducks to newlywed couples. It is a symbol of everlasting love, and the word Won-Ang represents the importance of relationships beyond love and highlights that relationship between everyone. In terms of design, the shoes have two ducks that embrace together at the heel and have a printed graphic at the insoles.
Image Credit: Nike
Trend Themes
1. Cross-cultural Sneaker Collaboration - Nike and Kasina's collaboration is an example of how a cross-cultural influence can create unique and meaningful sneaker designs.
2. Heritage-inspired Footwear - The Korean-inspired Air Max 1 sneakers from Nike and Kasina showcase how heritage and tradition can inspire modern footwear.
3. Relationship-building Streetwear - The 'Made to be Together' sneaker set highlights how sneaker collecting can build relationships within the streetwear community.
Industry Implications
1. Footwear - The footwear industry can benefit from integrating heritage and cultural motifs into sneaker designs.
2. Streetwear Fashion - The streetwear fashion industry can explore more ways to connect communities through unique and collaborative products.
3. Gift and Souvenir - The gifting and souvenir industry can incorporate cultural traditions and meanings into their products to create more meaningful connections between gift-givers and receivers.
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