Kushkards Makes Cards for Occasions with a Slot for a Pre-Rolled Joint
Laura McQuarrie — July 9, 2019 — Lifestyle
References: kushkards & thefreshtoast
Kushkards, created by artist Lauren Miele, offers a variety of marijuana-themed greeting cards for a variety of occasions. Beyond boasting weed-inspired themes and messages, the cards include a spot that can be used to insert a pre-rolled joint to share with the recipient.
The company updates traditional thank-you cards with ones that say "Dank You" and others for birthdays that share "high wishes." Kushkards also offers a variety of cannabis-themed cards for dads, moms, friends and sending well-wishes for those who are sick, leaving it up to the sender to include a pre-roll when they hand-deliver the unique card to someone special in their life.
To complement the themed cards it offers, Kushkards also offers plenty of fun accessories and "Stoner Gift Sets" that include stickers and other curated products.
The company updates traditional thank-you cards with ones that say "Dank You" and others for birthdays that share "high wishes." Kushkards also offers a variety of cannabis-themed cards for dads, moms, friends and sending well-wishes for those who are sick, leaving it up to the sender to include a pre-roll when they hand-deliver the unique card to someone special in their life.
To complement the themed cards it offers, Kushkards also offers plenty of fun accessories and "Stoner Gift Sets" that include stickers and other curated products.
Trend Themes
1. Marijuana-themed Greeting Cards - Disruptive innovation opportunity: Explore partnerships with cannabis brands to create co-branded greeting cards that cater to the growing cannabis market.
2. Interactive Greeting Cards - Disruptive innovation opportunity: Develop greeting cards with interactive elements, such as surprise compartments or hidden compartments that can hold small gifts or samples of other products.
3. Customizable Marijuana Accessories - Disruptive innovation opportunity: Create a platform or service that allows customers to design and personalize their own marijuana-themed accessories, such as stickers, rolling papers, or joint holders.
Industry Implications
1. Greeting Card Industry - Disruptive innovation opportunity: Explore partnerships with cannabis companies to tap into a new market segment by offering marijuana-themed greeting cards alongside traditional options.
2. Cannabis Industry - Disruptive innovation opportunity: Collaborate with greeting card companies to develop cannabis-themed products that cater to cannabis enthusiasts and serve as promotional items for cannabis brands.
3. Personalized Merchandise Industry - Disruptive innovation opportunity: Integrate marijuana-themed customization options into existing personalized merchandise platforms to offer customers the ability to design and personalize their own cannabis-related accessories.
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