Emjay Curated a Father's Day Bundle for Cannabis-Consuming Dads
Laura McQuarrie — June 20, 2023 — Lifestyle
References: heyemjay & mgmagazine
California-based cannabis retailer Emjay created a special Father's Day bundle for cannabis connoisseur dads called the Blunts & Beverages Bundle. Inside the cooler, gift recipients will find a premium preroll from Presidential and a THC-infused beverage by Lagunitas.
Additionally, Emjay offered a special discount on Father's Day so that guests who visit Emjay's stores with their father received 10% off.
In addition to the traditional practice of gifting alcohol to fathers on Father's Day, the evolving landscape of cannabis culture has led to adults also giving their fathers and father figures cannabis-related presents to embrace the changing norms and offer alternative options for relaxation and enjoyment. This shift reflects the increasing acceptance and mainstream presence of cannabis, allowing individuals to celebrate their fathers with gifts that align with their personal preferences and evolving cultural practices.
Additionally, Emjay offered a special discount on Father's Day so that guests who visit Emjay's stores with their father received 10% off.
In addition to the traditional practice of gifting alcohol to fathers on Father's Day, the evolving landscape of cannabis culture has led to adults also giving their fathers and father figures cannabis-related presents to embrace the changing norms and offer alternative options for relaxation and enjoyment. This shift reflects the increasing acceptance and mainstream presence of cannabis, allowing individuals to celebrate their fathers with gifts that align with their personal preferences and evolving cultural practices.
Trend Themes
1. Cannabis Gifting - The evolving landscape of cannabis culture has sparked a trend of giving cannabis-related gifts on occasions like Father's Day, providing an opportunity for retailers to curate bundles that cater to this emerging market.
2. Alternative Father's Day Gifts - The increasing acceptance of cannabis has opened up a market for alternative gifts for Father's Day, encouraging retailers to offer unique and curated bundles that align with changing preferences and cultural practices.
3. Mainstream Presence of Cannabis - The growing mainstream acceptance of cannabis has created an opportunity for businesses to tap into the market of cannabis-related gifts and bundles, catering to individuals who want to celebrate Father's Day with products that reflect their evolving cultural practices.
Industry Implications
1. Cannabis Retail - Cannabis retailers can seize the opportunity to curate special bundles for occasions like Father's Day, offering a unique and tailored cannabis gifting experience.
2. Alcohol and Beverage Industry - The rising trend of gifting THC-infused beverages alongside traditional gifts on Father's Day presents an opportunity for the alcohol and beverage industry to explore new product offerings.
3. Gift and Lifestyle Retail - Retailers specializing in gifts and lifestyle products can tap into the demand for alternative Father's Day gifts by curating bundles that include cannabis-related products, catering to the changing preferences of consumers.
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