The Kurt Geiger SS12 Campaign Mixes Informal and Fashionable Looks
Amelia Roblin — January 14, 2012 — Fashion
References: kurtgeiger & fashioncopious.typepad
There is a limit to how much flair and flamboyance you can get away with in public. The Kurt Geiger SS12 campaign works successfully beneath that threshold without starving any ensemble of eye-catching style. Denim vests and tousled locks are casual and street-appropriate but the incorporation of tailored dresses and detailed heels brings the wow factor up a few notches.
Obviously Anja Rubik would turn heads while strutting down any old sidewalk; however, the chic details worked into her wardrobe make every outfit an inspiration to passers-by. A frilly blouse exudes femininity and class, a striped clutch suggests a wilder side and metal-tipped stilettos scream fashion forward. Photographed by Erik Torstensson, the Kurt Geiger SS12 campaign captures fine wearable fashion without going over the top.
Obviously Anja Rubik would turn heads while strutting down any old sidewalk; however, the chic details worked into her wardrobe make every outfit an inspiration to passers-by. A frilly blouse exudes femininity and class, a striped clutch suggests a wilder side and metal-tipped stilettos scream fashion forward. Photographed by Erik Torstensson, the Kurt Geiger SS12 campaign captures fine wearable fashion without going over the top.
Trend Themes
1. Casual Streetwear - There is an opportunity for fashion brands to create stylish, yet casual streetwear that is appropriate for everyday wear.
2. Incorporation of Details - Bringing unique details to everyday clothing like tailored dresses and detailed heels can elevate an outfit without going over the top.
3. Fashion Inspiration in Daily Life - Fashion campaigns like Kurt Geiger SS12 can inspire people passing by to incorporate more style into their everyday lives.
Industry Implications
1. Fashion - The fashion industry can continue to innovate by creating clothing that combines both comfort and style for everyday wear.
2. Advertising - Innovative advertising campaigns like the Kurt Geiger SS12 can help brands showcase their products in unique ways and inspire people in their daily lives.
3. Retail - Retail companies can create curated collections that highlight the details of clothing and accessories for customers looking to elevate their wardrobe.
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