The K-Swiss x Clueless Styles Pay Tribute to a Cher Horowitz Outfit
Laura McQuarrie — May 10, 2019 — Fashion
From neon and tie-dye to fanny packs, 90s nostalgia is in full swing once again in the world of fashion and a limited-edition K-Swiss x Clueless collaboration is giving Millennials even more to fondly look back on. K-Swiss is introducing two new sneaker styles that pay homage to Cher Horowitz’s iconic brightly colored tartan outfit.
While one of the K-Swiss x Clueless styles is a white sneaker with a subtle touch of plaid at the back, the other style adopts an all-over yellow plaid pattern. Both of these 90s-inspired sneakers have writing on the bottom that reference the film with sayings like "Ugh! As if!"
To introduce its newest sneaker styles, K-Swiss created a lookbook in a school setting and opted for models that will remind fans of Cher and her best friend Dionne.
While one of the K-Swiss x Clueless styles is a white sneaker with a subtle touch of plaid at the back, the other style adopts an all-over yellow plaid pattern. Both of these 90s-inspired sneakers have writing on the bottom that reference the film with sayings like "Ugh! As if!"
To introduce its newest sneaker styles, K-Swiss created a lookbook in a school setting and opted for models that will remind fans of Cher and her best friend Dionne.
Trend Themes
1. 90s Nostalgia in Fashion - There is a growing trend of embracing 90s fashion in the world of fashion, with brands creating limited-edition collaborative collections inspired by iconic 90s outfits.
2. Iconic Movie Fashion Collaborations - Brands are collaborating with iconic movies to create fashion collections that pay tribute to memorable outfits from the films, tapping into the nostalgia of fans.
3. Incorporating Movie References in Product Design - Brands are incorporating subtle references to popular movies in their product designs, such as writing on the bottom of sneakers, to create a sense of connection with fans and spark nostalgia.
Industry Implications
1. Fashion Retail - Fashion retailers can take advantage of the growing trend of 90s nostalgia by creating limited-edition collections that evoke nostalgia and cater to consumers' desire for retro fashion.
2. Film Merchandising - Film studios can explore the opportunity of collaborating with fashion brands to create merchandise inspired by iconic movie outfits, generating additional revenue and increasing fan engagement.
3. Product Design - Product designers can incorporate subtle movie references in their designs, such as writing or imagery, to create a deeper connection with consumers and tap into the nostalgic appeal of iconic movies.
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