The Kellogg's Strawberry & White Choc Coco Pops are Flavorful
Michael Hemsworth — February 4, 2021 — Marketing
References: kelloggs & talkingretail
The Kellogg's Strawberry & White Choc Coco Pops cereal is being launched by the brand in the UK to offer avid fans with a new flavor option to try out when looking to change up their usual breakfast. The cereal follows on the success of the White Choc Coco Pops that was launched as a limited-edition offering in 2019 and quickly sold out. The cereal will be available on a limited-edition basis as well for one year starting February 11, 2020 for consumers to pick up from convenience stores at a price point of £2.99 a box.
The Kellogg's Strawberry & White Choc Coco Pops cereal also contains 30% less sugar than other chocolate-flavored cereals on the market, and contains no artificial colors or flavors in the recipe.
The Kellogg's Strawberry & White Choc Coco Pops cereal also contains 30% less sugar than other chocolate-flavored cereals on the market, and contains no artificial colors or flavors in the recipe.
Trend Themes
1. New Flavor Cereals - Brands and manufacturers can innovate new cereal flavors to offer avid cereal fans with numerous options to try out and boost sales.
2. Less Sugar Cereals - Food manufacturers can create cereals with less sugar to cater to health-conscious consumers, thereby, boosting sales and improving consumer health.
3. Limited-edition Cereals - Cereal manufacturers can release limited-edition cereals to create buzz and demand among avid cereal fans seeking to try out new and unique flavors.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can invest in cereal innovations to create new options and flavors for consumers to drive sales and stay ahead of their competitors.
2. Packaged Foods - Manufacturers of packaged foods can create more varieties of cereals targeted towards different consumer preferences to increase their offerings and capture more market share.
3. Retail - Retailers can explore innovative cereal products from manufacturers to provide consumers with new options and flavors while maximizing profits.
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