Kouki & Co Has Designed a Unique Conceptual Snack Brand
Mishal Omar — July 21, 2017 — Lifestyle
References: koukiandco & thedieline
The creative agency Kouki & Co has created a conceptual snack brand titled Sound Bites, that are created via a distinct production process that may one day be a popular production method for artisanal products.
Sound Bites is a conceptual company that would "specialize in sonically infused food," inspired by Oxford University's research that suggests that "sound influences the taste of food," which it calls 'sonically enhanced food' – where someone is "surrounded by certain sounds while eating." The Sound Bites brand functions as food "infused with" either instrumental music, or natural sound environments – with various instruments and sounds complimenting various flavors.
This unique new concept brand parallels similar initiatives that exist in reality, and could one day function as a new distinct food and beverage fad that companies offer.
Sound Bites is a conceptual company that would "specialize in sonically infused food," inspired by Oxford University's research that suggests that "sound influences the taste of food," which it calls 'sonically enhanced food' – where someone is "surrounded by certain sounds while eating." The Sound Bites brand functions as food "infused with" either instrumental music, or natural sound environments – with various instruments and sounds complimenting various flavors.
This unique new concept brand parallels similar initiatives that exist in reality, and could one day function as a new distinct food and beverage fad that companies offer.
Trend Themes
1. Sonically Infused Food - There is an opportunity to explore how sound can be used to enhance flavors or create unique taste experiences.
2. Distinct Production Process - There is an opportunity to create artisanal products using a unique production process involving sound.
3. Food and Beverage Fad - There is an opportunity to create a new trend in food and beverage where other brands may create similar products.
Industry Implications
1. Food and Beverage - Food and Beverage companies can explore incorporating sonically infused food into their product line.
2. Artisanal Products - Artisanal food and beverage companies can incorporate the distinct production process involving sound to create unique products.
3. Sound and Music - Companies in the sound and music industry can explore partnering with food and beverage companies to create sonically infused products.
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