The Kony 2012 Video Looks to Save "Invisible Children"
Olga Petrik — March 7, 2012 — Pop Culture
The Kony 2012 video is taking the world by storm as an effective activism campaign reaching out to make a difference. With the Internet being used as tool to spread news faster than before, this campaign is heavily relying social media to gain exposure, donations and spread the word.
Kony 2012 looks to bring down the dangerous leader in Uganda that captures young children for his army of youths that fight for Joseph Kony's protection and power against their will. The video has been going viral on the Internet and has already received nearly two million views to date.
We are no longer divided by physical countries thanks to the power of the Internet and social media. The premise behind this video's call to action is that if everyone in the world gets involved and does one small act -- shares the video, tweets, donates a bit of money, etc -- then we can all make a difference in many people's lives who are suffering from the threat of Joseph Kony.
Kony 2012 looks to bring down the dangerous leader in Uganda that captures young children for his army of youths that fight for Joseph Kony's protection and power against their will. The video has been going viral on the Internet and has already received nearly two million views to date.
We are no longer divided by physical countries thanks to the power of the Internet and social media. The premise behind this video's call to action is that if everyone in the world gets involved and does one small act -- shares the video, tweets, donates a bit of money, etc -- then we can all make a difference in many people's lives who are suffering from the threat of Joseph Kony.
Trend Themes
1. Social Media Activism - Opportunity to leverage social media platforms as a powerful tool for activism and creating social change.
2. Viral Videos - Potential for the creation and dissemination of impactful videos that can quickly gain widespread attention and audience engagement.
3. Global Collaboration - Advantages of using digital platforms to unite people from around the world, enabling collective efforts to combat global issues.
Industry Implications
1. Non-profit - Innovative approaches to utilizing social media and viral videos to raise awareness and funding for charitable causes.
2. Digital Marketing - Opportunities to develop and implement strategies for leveraging social media and viral content to drive engagement and brand recognition.
3. Technology - Development of tools and platforms that facilitate global collaboration and amplify the impact of social media activism.
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