The Creator of the KONG Dog Toy Now Offers a Subscription Service
Laura McQuarrie — September 16, 2019 — Lifestyle
References: kongbox & prnewswire
The classic KONG dog toy, made of natural rubber, is known as one of the best playthings for dogs of all ages, especially as the designs are virtually indestructible. Now, KONG is introducing KONG Box as a subscription service that mixes durable dog toys with treats to acknowledge different pet personalities and play styles.
As the KONG dog toy can be loaded with a treat and requires effort from dogs to get the reward, the toy is known for its ability to ease boredom, as well as reduce destructive behavior and the anxiety of being alone. Inside the KONG Box, there are plenty of chew toys for play, as well as behavior-specific toys, treat recipes and behavioral tips.
Each subscription box includes a product from the KONG Classic line of rubber toy, a personality toy to support everything from weight management or heavy chewing, plus treats that pair with the toys.
As the KONG dog toy can be loaded with a treat and requires effort from dogs to get the reward, the toy is known for its ability to ease boredom, as well as reduce destructive behavior and the anxiety of being alone. Inside the KONG Box, there are plenty of chew toys for play, as well as behavior-specific toys, treat recipes and behavioral tips.
Each subscription box includes a product from the KONG Classic line of rubber toy, a personality toy to support everything from weight management or heavy chewing, plus treats that pair with the toys.
Trend Themes
1. Durable Dog Toy Subscriptions - Subscription-based services for durable dog toys are on the rise, providing convenience and variety for pet owners while meeting the needs of different dog personalities and play styles.
2. Behavior-specific Toy Assortments - Customized toy assortments based on dog behavior offer a targeted solution to reduce destructive behavior, ease boredom, and alleviate separation anxiety, opening opportunities for personalized dog toy subscriptions.
3. Combining Toys and Treats - The combination of durable dog toys and treats in subscription boxes provides a holistic approach to pet stimulation and engagement, creating opportunities for integrated product offerings and subscription-based pet care services.
Industry Implications
1. Pet Retail - Pet retail stores can capitalize on the rising demand for durable dog toy subscriptions by offering different subscription tiers, curating toy assortments tailored to dog personalities and behaviors.
2. Subscription Box Services - Subscription box services can expand their offerings by including durable dog toys and treats, tapping into the growing market of personalized pet care subscriptions.
3. Dog Training and Behavioral Therapy - Dog trainers and behavioral therapists can partner with durable dog toy subscription services to offer behavioral tips and training resources, providing a comprehensive approach to addressing dog behavior issues.
4.8
Score
Popularity
Activity
Freshness
