Kleenex Pocket Packs are Promoted With Caring Social Media Ads
Jana Pijak — September 14, 2015 — Marketing
References: facebook & prnewswire
A newly released line of Kleenex Pocket Packs is being promoted in a caring and compassionate way -- an engaging social media campaign that follows up the brand's 'Time for a Change' commercial series.
Suggesting that Kleenex is always there "whenever someone needs one," the brand has created a series of social media posts, featured on its Facebook page, that celebrate the beauty of sharing. Adorned with quotes like "I always carry Kleenex so I can share wherever I am," this Kleenex Pocket Packs campaign illustrates the power that the recognizable tissue brand possesses.
What may seem like a small gesture -- sharing a tissue with someone who needs it -- can ultimately be viewed as a compassionate act is more meaningful than one may think.
Suggesting that Kleenex is always there "whenever someone needs one," the brand has created a series of social media posts, featured on its Facebook page, that celebrate the beauty of sharing. Adorned with quotes like "I always carry Kleenex so I can share wherever I am," this Kleenex Pocket Packs campaign illustrates the power that the recognizable tissue brand possesses.
What may seem like a small gesture -- sharing a tissue with someone who needs it -- can ultimately be viewed as a compassionate act is more meaningful than one may think.
Trend Themes
1. Social Media Marketing - The Kleenex Pocket Packs campaign exemplifies the use of social media to promote and engage with customers, presenting an opportunity for business professionals to explore innovative marketing strategies.
2. Emotional Advertising - The 'caring and compassionate' approach taken by Kleenex in their campaign presents a trend in emotional advertising, encouraging businesses to consider connecting with customers on a deeper level.
3. Branding Through Small Gestures - Kleenex showcases the power of a small gesture like sharing a tissue, providing an opportunity for businesses to explore branding through meaningful actions and moments.
Industry Implications
1. Personal Care Products - The Kleenex Pocket Packs campaign highlights an opportunity for the personal care products industry to focus on emotional connections and social media marketing to enhance brand loyalty.
2. Advertising and Marketing - The emotionally-driven Kleenex Pocket Packs campaign showcases a disruptive innovation opportunity for the advertising and marketing industry to create engaging and compassionate campaigns.
3. Consumer Goods - The branding potential demonstrated by Kleenex through the promotion of sharing tissue presents an opportunity for the consumer goods industry to tap into meaningful experiences and gestures.
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