Klarna's Offbeat Ads Communicate How Smooth Payments Can Be
Laura McQuarrie — March 10, 2016 — Unique
Unlike many finance commercials, this ones from Swedish e-commerce payment company 'Klarna' feature few words, no fine print and plenty of quirky imagery.
The theme of the commercial is set after the brand's tagline, "Smoooth Payments" and uses a fish sliding down a plastic slide in order to show how effortless making payments can be.
In addition to this offbeat advertisement starring a slippery fish, Klarna has also released a few commercials that also communicate this same ultra-smooth feeling. This includes another artful clip of a cheese slicer carving out a thin slice from a block of cheese, as well as a hairy creature gracefully swimming in a pool. These commercials defy convention and appeal to young consumers who want to break away from traditional financial institutions.
The theme of the commercial is set after the brand's tagline, "Smoooth Payments" and uses a fish sliding down a plastic slide in order to show how effortless making payments can be.
In addition to this offbeat advertisement starring a slippery fish, Klarna has also released a few commercials that also communicate this same ultra-smooth feeling. This includes another artful clip of a cheese slicer carving out a thin slice from a block of cheese, as well as a hairy creature gracefully swimming in a pool. These commercials defy convention and appeal to young consumers who want to break away from traditional financial institutions.
Trend Themes
1. Quirky Commercials - The use of offbeat and unconventional advertisements grabs the attention of young consumers looking for a break from traditional marketing tactics.
2. Smooth Payments - Emphasizing the ease and simplicity of payment processes can differentiate companies in the e-commerce and fintech industries.
3. Appealing to Young Consumers - Creating content that defies convention and resonates with younger demographics can be a disruptive innovation opportunity in the advertising and finance sectors.
Industry Implications
1. E-commerce - Introducing unconventional commercials can attract younger online shoppers looking for unique and relatable brand experiences.
2. Fintech - Focusing on seamless payment solutions and promoting smooth transactions can disrupt the traditional banking and financial services industry.
3. Advertising - Employing unconventional advertising approaches can revolutionize the way brands connect with their target audience, especially younger consumers.
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