The 'Kiyo' App Encourages Users To Stop Curating a Social Image
Rahul Kalvapalle — January 11, 2018 — Tech
Kiyo is an innovative new social media app that is designed to make it easier for users to be themselves, and to be genuine rather than worry about trying to show everyone how cool and desirable one's life is all the time.
Social media apps are all around us, and while they're a terrific boon in a lot of ways, they also prompt us to place massive amounts of pressure on ourselves to project a particular image of ourselves to the world.
This is where the Kiyo app comes in. The app allows users to share things just like any other social media platform, but the difference lies in the fact that your social connections respond to you directly and privately, meaning there's no pressure to worry about likes and comments. The end goal is to enable people to enjoy the convenience and connectivity of social media without any pressure to fulfill personal branding goals to project a disingenuous personal image.
Social media apps are all around us, and while they're a terrific boon in a lot of ways, they also prompt us to place massive amounts of pressure on ourselves to project a particular image of ourselves to the world.
This is where the Kiyo app comes in. The app allows users to share things just like any other social media platform, but the difference lies in the fact that your social connections respond to you directly and privately, meaning there's no pressure to worry about likes and comments. The end goal is to enable people to enjoy the convenience and connectivity of social media without any pressure to fulfill personal branding goals to project a disingenuous personal image.
Trend Themes
1. Authenticity-driven Social Media - Creating social media platforms that prioritize authenticity and genuine connections rather than superficial image projection.
2. Private Social Networking - Developing social media apps that emphasize direct and private interactions among users, reducing reliance on likes and public comments.
3. Personal Branding Alternatives - Exploring social media tools that allow users to enjoy the benefits of connectivity without the pressure to maintain a curated personal brand.
Industry Implications
1. Social Media - Revolutionizing the social media industry by offering alternative platforms that prioritize authenticity and private connections.
2. Technology - Creating innovative social media apps that challenge the status quo and provide new ways for users to engage and express themselves.
3. Digital Marketing - Adapting digital marketing strategies to embrace the shift towards authenticity-driven social media platforms and personalized connections.
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