KitKat Dark is Launching in Two New Flavors in Australia
Michael Hemsworth — April 28, 2021 — Marketing
The KitKat Dark candy bars are a new offering from Nestlé in Australia that will provide consumers with a regional twist on the classic confection. The chocolates come in two flavor options including KitKat Dark with Tasmanian Mint along with KitKat Dark with Southern Australian Orange, which are crafted with premium ingredients. Both of the bars are characterized by their dark chocolate color that is swirled with orange or green marbling, depending on the flavor.
Nestlé Head of Marketing Confectionery Joyce Tan spoke on the new KitKat Dark candy bars saying, "Dark chocolate is synonymous with moments of everyday indulgence, and as Aussies increasingly spend more time at home, we’re seeing that they want to elevate their evenings with moments of decadence. So, we’re excited to take KitKat and dark chocolate lovers on a journey of discovery, exploring the provenance of Tasmania and Southern Australia with these new flavour pairings. Using quality ingredients from our own backyard, the new flavours add intrigue to our well-loved dark chocolate range as an indulgent and stimulating chocolate treat.”
Nestlé Head of Marketing Confectionery Joyce Tan spoke on the new KitKat Dark candy bars saying, "Dark chocolate is synonymous with moments of everyday indulgence, and as Aussies increasingly spend more time at home, we’re seeing that they want to elevate their evenings with moments of decadence. So, we’re excited to take KitKat and dark chocolate lovers on a journey of discovery, exploring the provenance of Tasmania and Southern Australia with these new flavour pairings. Using quality ingredients from our own backyard, the new flavours add intrigue to our well-loved dark chocolate range as an indulgent and stimulating chocolate treat.”
Trend Themes
1. Regional Twist on Classic Confections - Companies can offer regional flavor variations on classic confections to provide consumers with unique and novel experiences.
2. Indulgent and Stimulating Chocolate Treats - Manufacturers can create new flavor pairings to expand their audience and provide consumers with premium indulgent experiences.
3. Hyper-localized Ingredients - Focusing on local ingredients in confections can appeal to consumers' desire for authentic and sustainable products.
Industry Implications
1. Confectionery - The confectionery industry can explore new regional flavors and collaborations with local suppliers to create unique and innovative treats.
2. Tourism and Hospitality - Tourism and hospitality companies can use locally-sourced confections as part of their offerings to promote the regional flavors and culture.
3. Retail - Retailers can collaborate with confectionery companies to offer exclusive regional flavors of classic confections, providing consumers with novel experiences and increased brand exposure.
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