The KIND HEROES Bar Thanks & Supports the Military Community
Laura McQuarrie — October 31, 2019 — Social Good
References: kindsnacks & nosh
As part of the KIND Snack & Give Back Project, KIND Healthy Snacks is introducing a limited-edition KIND HEROES bar that gives thanks to the military community.
KIND is also kicking off a partnership with Hope For The Warriors to support the organization's mission to assist wounded service members and their families. 100% of the proceeds from the new KIND HEROES bars—available in a Dark Chocolate Nuts & Sea Salt flavor—will be donated to Hope For The Warriors’ Warrior’s Wish Program.
As Mike Barkley, CEO of KIND, describes, “Through the KIND Snack & Give Back Project, we’re hoping to direct more compassion to deserving communities and, in the process, elevate values like kindness and empathy for many years to come."
KIND is also kicking off a partnership with Hope For The Warriors to support the organization's mission to assist wounded service members and their families. 100% of the proceeds from the new KIND HEROES bars—available in a Dark Chocolate Nuts & Sea Salt flavor—will be donated to Hope For The Warriors’ Warrior’s Wish Program.
As Mike Barkley, CEO of KIND, describes, “Through the KIND Snack & Give Back Project, we’re hoping to direct more compassion to deserving communities and, in the process, elevate values like kindness and empathy for many years to come."
Trend Themes
1. Mission-driven Snack Bars - Disruptive Innovation Opportunity: Creating snack bars with a social mission to support specific communities or causes.
2. Limited-edition Collaborations - Disruptive Innovation Opportunity: Partnering with non-profit organizations to create exclusive product collaborations, with proceeds going towards supporting their mission.
3. Elevating Values Through Marketing - Disruptive Innovation Opportunity: Using marketing campaigns focused on compassion, empathy, and kindness to build brand reputation and loyalty.
Industry Implications
1. Snack Bars - Disruptive Innovation Opportunity: Incorporating social responsibility and charity into the snack bar industry to appeal to consumers interested in supporting meaningful causes.
2. Non-profit Organizations - Disruptive Innovation Opportunity: Collaborating with businesses to create exclusive products or initiatives that generate funding and support for their cause.
3. Marketing and Advertising - Disruptive Innovation Opportunity: Shifting focus towards campaigns that promote values like kindness, empathy, and social responsibility to resonate with consumers and differentiate brands.
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