New York Sports Clubs Makes Fun of the Recent Kimye Wedding
Laura McQuarrie — May 28, 2014 — Pop Culture
References: mysportsclubs & adweek
In case you haven't been keeping up, the recent Kimye wedding recently saw the union of two huge celebrity icons, marking Kanye West's first marriage and Kim Kardashian's third. To poke a little fun at just how short some Hollywood couples' marriages can be, New York Sports Clubs sent out a printed at that speaks directly to Kanye, warning him to stay in shape, since Kim's marriage to NBA player Kris Humphries only lasted 72 days.
The ad recently ran in the New York Post, also playing on the tendency for people to let themselves slip out of shape during married life. Although it's a little exploitative, this couple seems to like to get people talking and we will just have to wait and see how long Kim and Kanye are able to stick together.
The ad recently ran in the New York Post, also playing on the tendency for people to let themselves slip out of shape during married life. Although it's a little exploitative, this couple seems to like to get people talking and we will just have to wait and see how long Kim and Kanye are able to stick together.
Trend Themes
1. Celebrity Marriage Longevity - There is an opportunity for a company to disrupt the celebrity endorsement industry by marketing products and services that improve marital longevity among high-profile couples.
2. Humorous Advertising - There is an opportunity for the advertising industry to innovate by taking a more humorous approach to marketing campaigns and using satire to make a point.
3. Fitness and Marriage - There is an opportunity for the fitness industry to create marketing campaigns that target married couples and promote a healthy lifestyle.
Industry Implications
1. Fitness - The fitness industry can capitalize on this trend through creating specialized workout programs for couples and developing products such as wearable fitness trackers designed for two people.
2. Advertising - The advertising industry can develop campaigns that use humor, sarcasm, and satire to promote a range of products and services.
3. Celebrity Endorsement - Companies may choose to work with high-profile couples who have been in long-term marriages to market their products and services as a way to stand out in a crowded and competitive marketplace.
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