Kiko Kostadinov Showcased an Artful Collection for SS19
References: kikokostadinov & highsnobiety
Designer Kiko Kostadinov presented another range of workwear for the Spring/Summer 2019 season. The collection debuted through a show with the inspiration of 'The Happy End of Franz Kafla's Amerika.' This is an installation piece created by a German artist by the name of Martin Kippenberger -- it is an imagination of a fictional utopia of universal employment. The collection itself takes on the concept of relaxed silhouettes that are work-appropriate—this includes blazers and loose-fitting plaid suits.
Additionally, there are pieces that give off a utilitarian vibe, including bright orange high-vis items, relaxed trousers, tunic tops and robust dark-toned suits. It also showcases Kiko Kostadinov's collaboration project with footwear label ASICS, showing its purple and green sneakers.
Additionally, there are pieces that give off a utilitarian vibe, including bright orange high-vis items, relaxed trousers, tunic tops and robust dark-toned suits. It also showcases Kiko Kostadinov's collaboration project with footwear label ASICS, showing its purple and green sneakers.
Trend Themes
1. Relaxed Silhouettes - There is an opportunity for brands to innovate by creating workwear with relaxed silhouettes that are both comfortable and professional.
2. Utilitarian Vibes - Brands can explore the creation of utilitarian workwear that incorporates highly visible colors and functional features.
3. Collaboration Projects - Collaborations between fashion brands and footwear labels like Kiko Kostadinov's partnership with ASICS provide an avenue for disruptive innovation in workwear.
Industry Implications
1. Fashion - Fashion brands can tap into the trend of relaxed spring workwear by creating collections that prioritize comfort and versatility.
2. Workwear - The workwear industry can embrace the trend of utilitarian vibes and create functional yet stylish clothing for professionals in various fields.
3. Footwear - Footwear labels can explore collaboration opportunities with fashion brands to create innovative and fashion-forward work shoes that complement relaxed workwear trends.
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