Carhartt WIP Launches the City Wander Collection for the SS22 Season
References: carharttwip & hypebeast
Workwear imprint Carhartt WIP introduces its newest collection designed for the Spring/Summer 2022 season entitled City Wander. It is spotlighted by its muted tonal palette to welcome the warmer seasons and channels comfortable energy this time around.
The brand draws inspiration from the busy streets of Tokyo, infusing urban design language into the wearables. This season, the brand centers on a sense of practicality through sturdy looks and relaxed shapes. It includes cozy silhouettes such as crewneck sweaters in an oversized shape, work vests, chore jackets, collared windbreaker jackets, and much more. Notably, the brand launches a special lookbook to style the outfits in a layered look for that seasonal transition feel and true to Japanese streetwear style.
Image Credit: Carhartt WIP
The brand draws inspiration from the busy streets of Tokyo, infusing urban design language into the wearables. This season, the brand centers on a sense of practicality through sturdy looks and relaxed shapes. It includes cozy silhouettes such as crewneck sweaters in an oversized shape, work vests, chore jackets, collared windbreaker jackets, and much more. Notably, the brand launches a special lookbook to style the outfits in a layered look for that seasonal transition feel and true to Japanese streetwear style.
Image Credit: Carhartt WIP
Trend Themes
1. Muted Tonal Apparel - Opportunity for apparel brands to experiment with muted colors and tones for a unique seasonal aesthetic
2. Urban-inspired Design - Incorporating elements of urban design into clothing collections can create a fresh take on traditional workwear
3. Practicality-focused Clothing - Designing clothing with a focus on practicality and functionality can appeal to consumers in search of more sustainable, high-quality clothing options
Industry Implications
1. Apparel and Fashion - Apparel brands can take inspiration from Carhartt WIP's City Wander collection and experiment with muted colors and urban-inspired design
2. Retail - Retail stores can feature muted tonal collections to offer seasonal palettes that stand out from traditional collections
3. Marketing and Advertising - Marketing and advertising agencies can capitalize on the trend towards practicality-focused clothing by emphasizing these features in campaigns for apparel brands
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