Kiju Organic Boasts Health-Focused Contents & a Sleek Aesthetic
References: kijuorganic & independentcitymarket
Kiju Organic Juices are made available to the consumer in six unique flavorful blends — including 'Mango Orange,' 'Grape Apple,' 'Pomegranate Cherry,' 'Cranberry Pomegranate Blueberry,' 'Lemonade' and 'Apple.' With guaranteed 100% juice contents, the beverage boasts absolutely no added sugar, artificial colors, flavors or preservatives. Each blend contains essential vitamin C boost. The products are also non-GMO project verified.
Compared to its competitors in the market, Kiju Organic keeps its product at accessible prices. Aside from the obviously health-benefiting contents of the beverage, the packaging also catches an eye in the grocery store. Kiju Organic Juices have a premium aesthetic that relies on a minimalist approach to design. The playful fruit image on the box adds a sense of vibrancy and elegance to it as well.
Compared to its competitors in the market, Kiju Organic keeps its product at accessible prices. Aside from the obviously health-benefiting contents of the beverage, the packaging also catches an eye in the grocery store. Kiju Organic Juices have a premium aesthetic that relies on a minimalist approach to design. The playful fruit image on the box adds a sense of vibrancy and elegance to it as well.
Trend Themes
1. Health-conscious Beverages - The demand for organic and healthy drinks is increasing, creating opportunities for companies like Kiju Organic to continue innovating and expanding their product lines.
2. Minimalist Product Design - As consumers become more interested in minimalist packaging, companies can create eye-catching aesthetics like Kiju Organic's fruit imagery to stand out from competitors.
3. Non-gmo Products - The demand for non-GMO verified products is growing, creating a disruptive opportunity for companies to market their offerings as such and gain a competitive edge in the market, as Kiju Organic has done.
Industry Implications
1. Organic Juice Industry - Companies in the organic juice industry have the opportunity to innovate with new flavors, sustainable packaging, and health-conscious ingredient choices to meet the growing demand for organic and healthy drinks.
2. Beverage Industry - As consumers seek healthier alternatives to sugary drinks, the beverage industry has an opportunity to expand their product offerings in the organic and non-GMO space.
3. Packaging Industry - The growing demand for minimalist and sustainable packaging creates opportunities for companies to design innovative packaging solutions and establish themselves as leaders in sustainability alongside visionaries like Kiju Organic.
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