The Kids React to Kony 2012 Youtube Segment is Enlightening
Sarah Moore — March 28, 2012 — Pop Culture
The Kids React To Kony 2012 video by YouTube user TheFineBros documents various children's feelings and opinions on the Invisible Children viral video about the rebel war in Uganda that was released earlier this month. Each youngster was shown the video and then asked to comment on its contents. The resulting video collaboration shows that this young demographic knew a great deal about what is going on in the world and had intelligent points to make on the subject.
The resounding opinion on Josephy Kony was overwhelmingly negative, with many of the kids interviewed expressing a desire to hit him in the face. The children had mixed reactions, however, about the legitimacy of the Kony 2012 video. Perhaps the most important piece of information to be gathered from the Kids React To Kony 2012 is the way that the younger generation heard about the video before their older friends and family members because of their immense ties to social media outlets. This is suggestive of the way that the tech-savvy generation is more influential in driving news than their older counterparts.
The resounding opinion on Josephy Kony was overwhelmingly negative, with many of the kids interviewed expressing a desire to hit him in the face. The children had mixed reactions, however, about the legitimacy of the Kony 2012 video. Perhaps the most important piece of information to be gathered from the Kids React To Kony 2012 is the way that the younger generation heard about the video before their older friends and family members because of their immense ties to social media outlets. This is suggestive of the way that the tech-savvy generation is more influential in driving news than their older counterparts.
Trend Themes
1. Viral Media Response Videos - Disruptive innovation opportunity: Capitalize on the growing trend of children reacting to viral videos by creating a platform that allows for interactive and educational discussions among young viewers.
2. Youth Engagement in Global Issues - Disruptive innovation opportunity: Develop tools and resources that empower and educate young people about global issues, enabling them to be more active and informed participants in addressing social and political challenges.
3. Influence of Social Media on News Consumption - Disruptive innovation opportunity: Explore ways to leverage the power of social media to disseminate news and information to younger audiences, recognizing their unparalleled access and influence in driving conversations and shaping opinions.
Industry Implications
1. Education Technology - Disruptive innovation opportunity: Develop educational platforms and tools that utilize viral media response videos to enhance children's learning experiences and facilitate discussions on important topics.
2. Youth Activism - Disruptive innovation opportunity: Create platforms and initiatives that mobilize young people to take action on global issues, leveraging their digital proficiency and social media networks for impactful change.
3. Social Media Marketing - Disruptive innovation opportunity: Offer services and strategies that target and engage younger demographic through social media platforms, recognizing their significant role in shaping online conversations and trend-setting.
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