KickIt Pajamas are Made to Enhance the Comfort of Cancer Treatments
Laura McQuarrie — April 21, 2021 — Lifestyle
References: kickitpajamas & prnewswire
KickIt Pajamas, designed by a cancer survivor and caregiver, was created to enhance the female cancer patient's treatment experience and makes the jobs of medical staff easier. The pajamas, gowns, capes and accessories make thoughtful gifts for those who are undergoing treatments, as they provide comfort and preserve dignity.
The stylish and functional designs include carefully considered openings and closures for ease of medical access, and ultra-comfortable materials like bamboo cotton. "Every detail of the product was designed through the eyes of the patient. What cancer patients are wearing in the hospital and in treatment centers does not live up to their needs," says Chief Design Officer, Anna Shuford.
The products are sold exclusively online and a portion of the profits goes toward cancer research and cancer support groups.
The stylish and functional designs include carefully considered openings and closures for ease of medical access, and ultra-comfortable materials like bamboo cotton. "Every detail of the product was designed through the eyes of the patient. What cancer patients are wearing in the hospital and in treatment centers does not live up to their needs," says Chief Design Officer, Anna Shuford.
The products are sold exclusively online and a portion of the profits goes toward cancer research and cancer support groups.
Trend Themes
1. Patient-centered Design - The KickIt Pajamas demonstrate the value of designing healthcare products with patients in mind, presenting disruptive innovation opportunities for other medical products and services.
2. Comfort-centered Apparel - The success of KickIt Pajamas highlights the potential for comfortable and functional apparel designed for individuals undergoing medical treatments, opening up opportunities for healthcare apparel design innovation.
3. Socially-conscious Products - The donation of KickIt Pajamas profits to cancer research and support groups speaks to the potential for socially-conscious business and consumerism, suggesting opportunities for socially-focused service development.
Industry Implications
1. Fashion and Apparel - The functional and fashionable design of KickIt Pajamas showcases the potential for innovations in the healthcare-focused fashion and apparel industry.
2. Healthcare - The KickIt Pajamas highlight an innovation opportunity in healthcare industry for products designed specifically for patient comfort and ease of medical access.
3. E-commerce - KickIt Pajamas' exclusive online retail model presents opportunities for further innovation in the online marketplace for healthcare product sales, highlighting the potential to develop e-commerce solutions tailored for medical products and services.
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