The KFC Brand Received a More Modern and Minimalist Design Makeover
Riley von Niessen — June 23, 2016 — Marketing
References: johnrosspost & designtaxi
The KFC brand is redefining its look in a way that stays true to tradition while bringing in new contemporary features and increasing its appeal to consumers.
The change was done with the help of advertising company 'FCB Chicago' and design firm 'GrandArmy.' The collaborative effort resulted in a series of vibrant, simplistic and informative designs. Different styles of typography are combined for the pieces, working to draw attention to key features that the KFC brand boasts to consumers while staying true to its iconic colors.
The company makes clear its Southern roots while also making known its focus on fresh food -- marked by the inclusion of illustrations of chickens and words like "MADE FRESH DAILY" placed throughout the ads. The rebranding campaign is said to have been utilized for all of KFC's future efforts regarding packaging, marketing and store design.
The change was done with the help of advertising company 'FCB Chicago' and design firm 'GrandArmy.' The collaborative effort resulted in a series of vibrant, simplistic and informative designs. Different styles of typography are combined for the pieces, working to draw attention to key features that the KFC brand boasts to consumers while staying true to its iconic colors.
The company makes clear its Southern roots while also making known its focus on fresh food -- marked by the inclusion of illustrations of chickens and words like "MADE FRESH DAILY" placed throughout the ads. The rebranding campaign is said to have been utilized for all of KFC's future efforts regarding packaging, marketing and store design.
Trend Themes
1. Minimalist Branding - Brands can incorporate minimalist design features into their brand messaging and packaging to increase appeal to modern consumers.
2. Illustrative Packaging - Use of illustrative packaging can be a unique way for brands to highlight key features of their products and services to consumers.
3. Typography Fusion - Combining different typography styles in brand messaging can draw attention to important information while maintaining brand consistency and identity.
Industry Implications
1. Fast Food Industry - Fast food chains can revamp their brand messaging and packaging to better appeal to modern consumers and stand out from competitors.
2. Marketing and Advertising Industry - Marketing and advertising agencies can specialize in creating modern and minimalist designs for traditional brands looking to update and rebrand.
3. Graphic Design Industry - Graphic designers can incorporate illustrative elements into brand packaging and messaging to create attention-grabbing designs for clients.
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