This Kettle Baked Chips Packaging Encourages Sharing
Michael Hemsworth — September 19, 2018 — Lifestyle
References: behance.net & packagingoftheworld
The conceptual Kettle Baked Chips snack packaging has been designed by Junpyo Kim as a different kind of design for a common snack food to encourage sharing and ease of access.
The packaging consists of a traditional bag that has been integrated with an easy open panel on the front that will instantly transform the design into a bowl upon opening. This eliminates the need for an additional container to place the snack, while also making it far simpler to reseal the package once you've had enough to extend the freshness of the product.
The conceptual Kettle Baked Chips snack packaging has also been illustrated with the imagery of a casserole dish to convey the premium flavor of the chips to the consumer.
The packaging consists of a traditional bag that has been integrated with an easy open panel on the front that will instantly transform the design into a bowl upon opening. This eliminates the need for an additional container to place the snack, while also making it far simpler to reseal the package once you've had enough to extend the freshness of the product.
The conceptual Kettle Baked Chips snack packaging has also been illustrated with the imagery of a casserole dish to convey the premium flavor of the chips to the consumer.
Trend Themes
1. Easy Open Packaging - Easy open panels on packaging designs create convenience and encourage sharing.
2. Integrated Packaging Solutions - Incorporating additional functionalities into packaging, such as transforming into a bowl, enhances user experience and reduces the need for separate containers.
3. Premium Imagery and Branding - Using visual cues, such as casserole dish imagery, to convey the premium quality and flavor of a product creates a stronger consumer perception.
Industry Implications
1. Snack Food Packaging - The snack food industry can explore innovative packaging designs to provide convenience, encourage sharing, and enhance product freshness.
2. Food Packaging Solutions - Packaging companies specializing in food can develop integrated packaging solutions that offer added functionalities and convenience for consumers.
3. Branding and Marketing - The branding and marketing industries can assist product manufacturers in creating visually appealing packaging designs that attract consumers and convey premium qualities.
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