Hilo Life Makes Keto-Friendly Chips with Defatted Almond Flour
Laura McQuarrie — March 18, 2021 — Lifestyle
References: hilolife & foodbusinessnews.net
Hilo Life, a keto-friendly snack brand created by PepsiCo, is now introducing keto chips that will appeal to those who love Doritos but are looking for a snack that's suitable with the rules of ketogenic eating. The tortilla-style chips boast fewer carbs and more protein, and they're made with defatted almond flour. The triangular chips are available in flavors like nacho cheese, ranch and spicy salsa, and a single serving is free from added sugar and low in net carbs.
While these tortilla-style chips boast three grams of net carbohydrates and nine grams of protein per serving, something like the Cool Ranch Doritos have 18 grams of carbs and two grams of protein in comparison.
When it came to creating these snacks, Amanda Cheung, brand director for Hilo Life, says, "We connected directly with consumers who follow a keto lifestyle to learn what they were missing, and a top request was a carb-conscious chip that tastes like the snacks they used to love."
While these tortilla-style chips boast three grams of net carbohydrates and nine grams of protein per serving, something like the Cool Ranch Doritos have 18 grams of carbs and two grams of protein in comparison.
When it came to creating these snacks, Amanda Cheung, brand director for Hilo Life, says, "We connected directly with consumers who follow a keto lifestyle to learn what they were missing, and a top request was a carb-conscious chip that tastes like the snacks they used to love."
Trend Themes
1. Keto-friendly Chips - Hilo Life introduces keto chips that are suitable with the rules of ketogenic eating and appeal to those who love Doritos.
2. Defatted Almond Flour - Hilo Life's keto chips are made with defatted almond flour, offering a low-carb, high-protein alternative to traditional chips.
3. Direct Consumer Connection - Hilo Life connected directly with keto lifestyle consumers to identify their needs and desires for snack options.
Industry Implications
1. Snack Food Industry - The snack food industry can benefit from the keto-friendly trend by offering low-carb, high-protein alternatives to traditional snacks.
2. Almond Flour Industry - As more brands turn to alternative flours for their products, the almond flour industry can capitalize on the trend by offering specialized products to meet the demand.
3. Direct-to-consumer Marketing Industry - The success of Hilo Life's direct connection with consumers for their product development could signal a shift towards more targeted and personal marketing strategies for brands.
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