The Work of Kerstin Zu Pan is Beautiful and Strange
Robyn Currie — October 1, 2009 — Art & Design
References: kerstinzupan & lifelounge
No one will ever get tired of photography, it is an amazing artistic process, and you don't have to work really hard when you look at them. Berlin-based photographer Kerstin zu Pan is raising the artistic bar with her works.
Inspired by a myriad of ideas, the work of Kerstin zu Pan incorporates the androgyny of today, with fantastical otherworldly aspects. All while being “expressive, ebullient and strange," as Lifelounge refers to her.
Implications - Consumers are looking to transcend the quotidian and escape into the unfamiliar. This escape gives consumers time to de-stress and exercise their imaginations. Companies should exploit this need to escape the mundane and create marketing experiences that really resonate with potential consumers. Dream scenarios and uncommon contexts are perfect for this.
Inspired by a myriad of ideas, the work of Kerstin zu Pan incorporates the androgyny of today, with fantastical otherworldly aspects. All while being “expressive, ebullient and strange," as Lifelounge refers to her.
Implications - Consumers are looking to transcend the quotidian and escape into the unfamiliar. This escape gives consumers time to de-stress and exercise their imaginations. Companies should exploit this need to escape the mundane and create marketing experiences that really resonate with potential consumers. Dream scenarios and uncommon contexts are perfect for this.
Trend Themes
1. Fantastical Photography - There is a growing interest in photography that incorporates fantastical and otherworldly aspects, providing opportunities for disruption in the creation and marketing of artistic works.
2. Androgynous Aesthetics - Kerstin zu Pan's use of androgynous themes in her photography highlights a trend towards gender-neutral aesthetics in art, fashion, and design industries.
3. Escapist Experiences - Consumers' desire to escape the mundane is a trend that can be leveraged by companies to create engaging marketing experiences that offer dream scenarios and uncommon contexts.
Industry Implications
1. Artistic Photography - The trend towards fantastical and otherworldly photography provides opportunities for photographers and artists to create innovative and disruptive works that resonate with consumers seeking escape and imagination.
2. Fashion and Design - The androgynous aesthetic trend seen in Kerstin zu Pan's photography can be applied to fashion and design, providing opportunities for disruptive innovation in gender-neutral clothing and products.
3. Marketing and Advertising - As consumers seek out escapist experiences, companies in the marketing and advertising industries can create disruptive campaigns that use dream scenarios and uncommon contexts to engage potential customers.
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