The Kentera Oxybutynin Transdermal Patch Campaign Cures All Problems
Meghan Young — November 30, 2012 — Marketing
References: langland & ibelieveinadv
Sometimes the side effects of taking certain medication is harder to deal with than the problem it is trying to cure, which the Kentera Oxybutynin Transdermal Patch ad campaign addresses. Oral solutions to overactive bladders can often result in constipation and dry mouths, but using a patch does away with such consequences.
Conceived and executed by Langland, an ad agency based in Windsor, United Kingdom, the Kentera Oxybutynin Transdermal Patch ad campaign dramatizes intolerable side effects to capture the feeling rather than the actual situation at hand. By exposing the flaws in common treatments, the campaign shows doctors that Kentera is a viable alternative. It was art directed by Andrew Morley with creative direction by Andrew Spurgeon and photography by Alex Telfer.
Conceived and executed by Langland, an ad agency based in Windsor, United Kingdom, the Kentera Oxybutynin Transdermal Patch ad campaign dramatizes intolerable side effects to capture the feeling rather than the actual situation at hand. By exposing the flaws in common treatments, the campaign shows doctors that Kentera is a viable alternative. It was art directed by Andrew Morley with creative direction by Andrew Spurgeon and photography by Alex Telfer.
Trend Themes
1. Alternative Medication Delivery Methods - The Kentera Oxybutynin Transdermal Patch campaign demonstrates the potential for patches as a more convenient and side-effect-free alternative to oral medications.
2. Addressing Side Effects in Medical Advertising - The Kentera Oxybutynin Transdermal Patch campaign highlights the importance of acknowledging and addressing medication side effects in advertising to better inform doctors and patients.
3. Dramatizing Side Effects - The Kentera Oxybutynin Transdermal Patch campaign showcases the power of using dramatic visuals to communicate the negative impact of side effects, prompting doctors to consider safer alternatives.
Industry Implications
1. Pharmaceuticals - The Kentera Oxybutynin Transdermal Patch campaign suggests opportunities for pharmaceutical companies to develop innovative medication delivery methods that minimize side effects.
2. Healthcare Advertising - The Kentera Oxybutynin Transdermal Patch campaign highlights the need for healthcare advertisers to focus on side effects and alternative solutions to effectively reach doctors and patients.
3. Medical Photography - The Kentera Oxybutynin Transdermal Patch campaign showcases the importance of professional medical photography in creating impactful visuals that accurately represent side effects.
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