These Keith Loell South African Airways Promos are Simple and Effective
Josh Triantafilou — May 8, 2012 — Marketing
References: behance.net & advertisingserved
Keith Loell, the executive creative director at the New York office of Draftfcb, recently posted some ads for South African Airways on his Behance page.
The promos breathlessly impart to the viewer the notion that South Africa is a country teeming with exotic wild life as well as modern creature comforts, which South Africa Airways epitomizes. The prints do so by featuring different animals riding airbuses as would humans.
For instance, a hippo sleeps on a seat with a sleep mask over its eyes in one ad. In another, the frame focuses on a giraffe's neck braced by multiple cushions. The third ad features three flamingos sitting in seats; two of them have golf head covers over their heads.
The promos breathlessly impart to the viewer the notion that South Africa is a country teeming with exotic wild life as well as modern creature comforts, which South Africa Airways epitomizes. The prints do so by featuring different animals riding airbuses as would humans.
For instance, a hippo sleeps on a seat with a sleep mask over its eyes in one ad. In another, the frame focuses on a giraffe's neck braced by multiple cushions. The third ad features three flamingos sitting in seats; two of them have golf head covers over their heads.
Trend Themes
1. Animal-themed Advertising - Advertisers are using animals to capture attention and convey brand messages in a creative and engaging way.
2. Experiential Marketing - Brands are creating immersive experiences that allow consumers to emotionally connect with their products or services.
3. Combining Opposites - Merging contrasting elements or concepts in marketing campaigns to create unexpected and memorable visuals.
Industry Implications
1. Travel and Tourism - Companies in the travel and tourism industry can incorporate animal-themed advertising to promote unique experiences and destinations.
2. Advertising and Marketing - Advertising agencies can leverage experiential marketing techniques to create impactful campaigns for their clients.
3. Hospitality and Leisure - Hotels, resorts, and leisure facilities can explore the concept of combining opposites to attract and engage guests in a distinct way.
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