KebecSon Packaging Realistically Represents the Store's Stock
Amelia Roblin — December 14, 2012 — Marketing
References: dentsubos & lovelypackage
A passing consumer would have little doubt about the types of products sold and placed in KebecSon packaging. Instead of opting for low-quality logo-printed plastic bags, the company opted to produce top notch shopping bags that advertise effectively and appeal for future use.
Crisp white paper was used to make these rectangular totes and the treatment of them is minimal in general. KébecSon is printed towards the bottom, small yet discernible but the visual element that really catches the eye is the clever trick played with the handles.
DentsuBos Studio put thin black plastic straps on both sides of KebecSon packaging. Underneath these, a photograph of the lower half of a headset completes the bowing handles, producing the illusion of a life-size audiophile accessory materializing from printed form.
Crisp white paper was used to make these rectangular totes and the treatment of them is minimal in general. KébecSon is printed towards the bottom, small yet discernible but the visual element that really catches the eye is the clever trick played with the handles.
DentsuBos Studio put thin black plastic straps on both sides of KebecSon packaging. Underneath these, a photograph of the lower half of a headset completes the bowing handles, producing the illusion of a life-size audiophile accessory materializing from printed form.
Trend Themes
1. Branded Packaging - Companies are using branded packaging to effectively advertise their products and appeal to customers for future use.
2. Minimalistic Designs - Brands are opting for minimalistic designs to enhance the visual appeal of their packaging.
3. Illusionary Elements - Innovative packaging designs are incorporating illusionary elements, creating a lifelike representation of the product.
Industry Implications
1. Retail - Retailers can leverage branded packaging to create a memorable and appealing shopping experience for their customers.
2. Consumer Electronics - The consumer electronics industry can explore minimalistic designs in packaging to create a sleek and modern image for their products.
3. Marketing and Advertising - The marketing and advertising industry can take advantage of illusionary packaging elements to create captivating and attention-grabbing campaigns for their clients.
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