The Nike 'KD7 What The' Merges Together 18 Different Shoe Designs
David Ingram — June 16, 2015 — Fashion
Nike Basketball's Kevin Durant signature shoe line will be receiving a brand new colourway that mixes and matches the company's past shoe designs into the uniquely inspired 'KD7 What The' basketball shoe.
The head-scratching 'What The' design motif first originated in 2007 for the release of the Nike SB What the Dunk shoe. Made by designer James Arizum, the release took inspiration from several designs available from the company's line of professional skateboarding sneakers. For the 'KD7 What The,' 18 different shoe designs featuring an array of graphics, patterns and colors from the KD7 line were blended together to create a professional basketball sneaker that also creatively draws from its past.
The 'KD7 What The' will be released alongside a matching t-shirt, and features everything from mismatched foot straps, lighting-inspired graphics and even glow-in-the-dark hyperposite heels.
The head-scratching 'What The' design motif first originated in 2007 for the release of the Nike SB What the Dunk shoe. Made by designer James Arizum, the release took inspiration from several designs available from the company's line of professional skateboarding sneakers. For the 'KD7 What The,' 18 different shoe designs featuring an array of graphics, patterns and colors from the KD7 line were blended together to create a professional basketball sneaker that also creatively draws from its past.
The 'KD7 What The' will be released alongside a matching t-shirt, and features everything from mismatched foot straps, lighting-inspired graphics and even glow-in-the-dark hyperposite heels.
Trend Themes
1. Mash-up Sneakers - The trend of mixing and matching different shoe designs to create unique and creative footwear designs.
2. What the Design Motif - The trend of incorporating multiple design elements into a single product to create a unique and eye-catching aesthetic.
3. Athletic Fashion - The trend of combining good looks and functionality in athletic footwear and apparel.
Industry Implications
1. Athletic Footwear - The athletic footwear industry could take advantage of the 'Mash-up Sneakers' trend by creating unique and creative limited edition or customizable footwear releases.
2. Athletic Apparel - The athletic apparel industry could benefit from the 'What The Design Motif' trend by incorporating multiple design elements into their apparel products to create bold and original designs.
3. Streetwear Fashion - The 'Athletic Fashion' trend presents an opportunity for streetwear fashion brands to create stylish and functional clothing and accessories for the fashion-conscious athlete.
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