Kay Bros Barbecue Branding Exudes a Chargrilled Charm
Amelia Roblin — May 9, 2011 — Marketing
References: tannerglaves & notcot.org
Greasy laminated menus dominate the ordering experience at most chophouses, but the look of Kay Bros Barbecue branding has a look as clean-cut as your section of sirloin.
Tanner Glaves gave this restaurant menu a classy twist, not satisfied with a menu that allows one to simply wipe sticky sauce off. It has opted for a single, well-formatted page of dishes, typed across a white background and mounted on a simple clipboard. The overall look has a minimalist appeal, with a charming graphic interest imprinted on the back. A fetching criss-cross diamond pattern gives the eatery's image a quilted country appeal, which also suggests the quality and care of home-cooked food. At the same time, this technique serves up Kay Bros Barbecue branding with a reference to cooking meat, as this ornamentation resembles grill marks on a steak.
Tanner Glaves gave this restaurant menu a classy twist, not satisfied with a menu that allows one to simply wipe sticky sauce off. It has opted for a single, well-formatted page of dishes, typed across a white background and mounted on a simple clipboard. The overall look has a minimalist appeal, with a charming graphic interest imprinted on the back. A fetching criss-cross diamond pattern gives the eatery's image a quilted country appeal, which also suggests the quality and care of home-cooked food. At the same time, this technique serves up Kay Bros Barbecue branding with a reference to cooking meat, as this ornamentation resembles grill marks on a steak.
Trend Themes
1. Minimalist Menu Design - The trend towards minimalist menu design presents an opportunity for businesses to create a clean and modern brand image.
2. Quilted Country Appeal - Quilted country appeal in branding is a disruptive innovation opportunity to evoke a sense of home-cooked food and quality.
3. Graphic Imprinting - The use of graphic imprinting in branding offers businesses a chance to add visual interest and make a memorable impression.
Industry Implications
1. Restaurant Industry - Restaurants can embrace minimalist menu design and quilted country appeal to attract customers looking for a unique dining experience.
2. Hospitality Industry - Hotels and resorts can incorporate graphic imprinting in their branding to create a visually captivating and memorable guest experience.
3. Food Packaging Industry - Food packaging companies can explore the use of quilted country appeal in packaging design to differentiate their products and attract consumers.
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