The McDonald's Germany Kaulitz Menu is Curated
Michael Hemsworth — May 8, 2024 — Lifestyle
References: mcdonalds & vegconomist
The McDonald's Germany Kaulitz Menu is the brand's latest addition to its Famous Order menu that puts the orders of Bill and Tom Kaulitz of Tokio Hotel in the spotlight. The menu includes Bill's order of a McPlant Mango Chilli sandwich with a side of curly fries and a vanilla shake, while Tom's order consists of a McPlant Tomato Chargrill with six McPlant Nuggets, sweet and sour sauce and a large Coke. The meals are available now at participating locations in Germany for customers to order and highlight attention to the brand's plant-based options in the country.
Chief Marketing Officer Tomasz Debowski spoke on the McDonald's Germany Kaulitz Menu saying, "The Famous Order menus are a huge success in the USA and we are delighted to have secured Bill and Tom for our first campaign of this kind in Germany, stars who are just as iconic in this country as our brand. Just like us, they have remained relevant in the young target group for many years – which is why this collaboration is the perfect match for us."
Image Credit: McDonald's Deutschland
Chief Marketing Officer Tomasz Debowski spoke on the McDonald's Germany Kaulitz Menu saying, "The Famous Order menus are a huge success in the USA and we are delighted to have secured Bill and Tom for our first campaign of this kind in Germany, stars who are just as iconic in this country as our brand. Just like us, they have remained relevant in the young target group for many years – which is why this collaboration is the perfect match for us."
Image Credit: McDonald's Deutschland
Trend Themes
1. Plant-based QSR Menus - Opportunities for QSR chains to collaborate with celebrities on plant-based menu offerings to attract a young target audience.
2. Famous Order Menus - The trend of creating curated celebrity menus in fast-food chains to increase brand visibility and cater to specific fan demographics.
3. Celebrity Food Collaborations - Innovative partnerships between celebrities and food brands to launch limited-time menu items that generate buzz and consumer interest.
Industry Implications
1. Fast Food - The fast-food industry can explore collaborations with celebrities to create unique menu items that appeal to a broader customer base.
2. Music & Entertainment - Potential for music and entertainment industries to partner with food chains for promotional campaigns that leverage celebrity influence for product marketing.
3. Marketing & Advertising - Opportunities in the marketing and advertising sector to facilitate brand partnerships between celebrities and food companies for innovative promotional strategies.
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