Katz's Deli and Hendrick's Gin Brought an April Fool's Day Idea to Life
Laura McQuarrie — September 22, 2021 — Marketing
References: katzsdelicatessen & foodandwine
Katz's Deli and Hendrick's Gin collaborated for the first time to create gin-inspired pickled cucumbers based on a joke from the gin brand back on April Fool's Day. The non-alcoholic pickles recreate the flavor of Hendrick's with botanicals like whole juniper berries and cubeb berries, which undergo a 72-hour brining process and two steps.
Katz's owner Jake Dell says "Ultimately, the key to creating the distinct and balanced taste of the pickles was emphasizing coriander in the brine, a common ingredient in Katz's pickles and Hendrick's Gin."
Available online or through the NYC deli for a limited time this fall, the gin-inspired pickles promise to be a treat for fans of Katz's half-sour pickle and Hendrick's Gin, which uses cucumber (the pickle's cousin) in its recipe.
Katz's owner Jake Dell says "Ultimately, the key to creating the distinct and balanced taste of the pickles was emphasizing coriander in the brine, a common ingredient in Katz's pickles and Hendrick's Gin."
Available online or through the NYC deli for a limited time this fall, the gin-inspired pickles promise to be a treat for fans of Katz's half-sour pickle and Hendrick's Gin, which uses cucumber (the pickle's cousin) in its recipe.
Trend Themes
1. Alcohol-inspired Food - Opportunity for restaurants and food brands to create alcohol-inspired menu items using non-alcoholic ingredients.
2. Limited Time Collaborations - Opportunity for brands to collaborate on limited time offerings to drive buzz and consumer engagement.
3. Botanical Flavor Infusions - Opportunity for brands to experiment with botanical flavor infusions in food and beverages.
Industry Implications
1. Restaurant and Hospitality - Restaurants and hospitality brands can create alcohol-inspired menu items and collaborations.
2. Food and Beverage - Food and beverage brands can experiment with botanical flavor infusions and limited time collaborations to appeal to consumers.
3. Marketing and Advertising - Marketing and advertising agencies can help brands develop unique collaborations and product innovations to generate buzz and drive consumer engagement.
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